#170: Justin Welsh Returns! – Behind his rebrand, innovating on social media, and building relationships.
Creator Science
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Building Trust and Strategy on Social Media
This chapter explores the strategic use of social media as a game, emphasizing the importance of learning from experts and continuous experimentation. It discusses the distinction between tactic and strategy in content creation, advocating for a core purpose and intentional community building. Additionally, the chapter highlights the crucial role of trust, authority, and self-awareness in cultivating genuine relationships online.
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