#170: Justin Welsh Returns! – Behind his rebrand, innovating on social media, and building relationships.
Creator Science
Navigating the Rebranding Journey
This chapter examines the speaker's recent rebranding efforts aimed at establishing a professional online presence. It highlights the motivations behind the rebrand, including personal insecurities and financial implications, as well as the challenges of balancing design changes with familiarity for their audience. The discussion also emphasizes the importance of analysis, patience, and creative innovation in effectively managing brand identity and visual consistency.
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