#174: Bonnie Christine – How to ACTUALLY hire and delegate.
Dec 12, 2023
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Bonnie Christine is a mom, artist, and fabric designer who has successfully built a team of eight. In this discussion, she dives into the art of delegation and hiring, encouraging entrepreneurs to buy back their time. She introduces the concept of a 'freedom figure', explaining how to determine the value of your time. Bonnie shares her personal journey transitioning from blogging to fabric design while managing work-life balance. The conversation also covers creating effective Standard Operating Procedures (SOPs) and overcoming the guilt often associated with delegating tasks.
Delegating tasks and hiring the right people can free up your time and lighten your workload as an entrepreneur.
Creating a standard operating procedure (SOP) library is crucial for effective task delegation and streamlining processes.
Developing strong leadership skills and fostering a culture of ownership and accountability are essential for successful delegation and hiring.
Deep dives
The Power of Delegation and Hiring in Growing Your Business
Delegating tasks and hiring the right people can greatly lighten your workload and free up your time as an entrepreneur. It's important to determine your 'freedom figure' - the value of each hour of your time - and assess which tasks are within your zone of genius. Creating a standard operating procedure (SOP) library is crucial, as it allows you to document and delegate tasks effectively. Hiring individuals who excel in specific areas of your business and align with your brand's voice and values is essential for success. As a leader, it's important to foster a positive work environment, provide clear instructions, offer support, and delegate responsibilities. By letting go of low-value tasks and focusing on high-impact work, you can propel your business forward.
Overcoming Guilt and Letting Go of Control
Many entrepreneurs feel guilty about delegating tasks they don't enjoy or assuming others won't want to do them either. However, hiring individuals who are passionate about those tasks and align with your brand's values can alleviate this guilt. Developing a voice guide for your brand ensures consistency in messaging, making it easier to hand off tasks like customer service while maintaining your brand identity. Recognizing that you can't do everything perfectly and learning to trust your team are essential in overcoming control issues. Creating a strong team and fostering a culture of ownership and accountability will help you delegate effectively.
Calculating Your Freedom Figure and Utilizing SOPs
Determining your 'freedom figure' - the value of your time per hour - is a vital step in the delegation process. This figure helps you identify which tasks to delegate based on their value and your core competencies. Developing standard operating procedures (SOPs) for recurring tasks is key to streamlining and delegating effectively. SOPs can be created through video recordings or step-by-step instructions. Maintaining an SOP library allows for seamless handovers within the team and ensures continuity even when someone is away. By focusing on high-value tasks and leveraging SOPs, you can work more efficiently and foster the growth of your business.
Developing Leadership Skills and Hiring for Success
Effective delegation and hiring go hand in hand with strong leadership. As an entrepreneur, it's important to develop your leadership skills to inspire and motivate your team. This entails having open and honest communication, conducting regular check-ins, and providing support and guidance. Building an organizational chart that outlines future roles and responsibilities helps you identify the right people to hire. Understanding the personality types that align with various positions can guide your hiring decisions. Additionally, fostering a culture where team members have ownership and autonomy in their work leads to greater engagement and overall success.
Acknowledging Productive Procrastination and Stepping Out of Your Comfort Zone
Entrepreneurs often indulge in productive procrastination, gravitating towards tasks that are comfortable but don't drive the business forward. Recognizing this tendency allows you to break free from it and tackle the harder, high-impact work that truly moves your business forward. Stepping out of your comfort zone and embracing specialized work is where the real growth and transformation happen. By understanding the power of pushing boundaries, you can tap into your true potential and achieve the success you desire.
Bonnie Christine has helped me step into the power and the idea of hiring, delegating, and buying back my time as an entrepreneur.
Bonnie has a team of 8 people now. She's done a fantastic job of putting herself in what she calls her zone of genius, And I wanted her to teach me about that, and by proxy, teach you about that as well.
Now Bonnie says she's a mom, an artist, and a fabric designer living in the hills of the Great Smoky Mountains.
In this episode, you’ll learn:
How to calculate your freedom figure
When to delegate
How to delegate
And how to create standard operating procedures (SOPs)
