Creator Science

#173: Danny McMahon (aka Dodford) – YouTube’s New Golden Boy.

6 snips
Dec 5, 2023
Danny McMahon, known as Dodford, is a rising star on YouTube, with his documentaries amassing millions of views. In this conversation, he shares unconventional advice on starting with short-form content and creating videos for passion rather than views. Danny discusses his rapid growth, the significance of a great idea, and insights on sponsorship integration. He also reflects on the emotional pressures faced by creators and the importance of experimenting with content while staying true to one's unique voice.
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ANECDOTE

From Film School to TikTok

  • Danny McMahon started creating short-form videos on Instagram and TikTok during his final year of film school.
  • This was initially a small task but led him to abandon traditional filmmaking for online content creation.
ADVICE

Iterate Through Creation

  • Young filmmakers should focus on consistent content creation to hone their skills and find their style.
  • Regular practice, even without a large audience, allows for rapid iteration and improvement.
INSIGHT

The Underdog Mentality

  • Despite early success, Danny felt like an underdog on TikTok, often getting below-average views.
  • This period made him realize that creation isn't solely about view counts but something deeper.
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