Creator Science #167: Jenny Hoyos – How she averages 10 million views per video (YouTube Shorts)
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Oct 10, 2023 
Jenny Hoyos, an 18-year-old YouTuber, has taken the world of short-form videos by storm, averaging 10 million views each. She shares her secret sauce for creating viral content by analyzing trends and effective storytelling. Jenny discusses the importance of a captivating first frame and viewer retention, offering insights on crafting engaging hooks. She also sheds light on the differences between short-form platforms and how to successfully transition from Shorts to longer videos, revealing a hot take that might surprise listeners.
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Making Stories Personal
- Make stories personal to get viewers invested.
- Add a personal "why" or goal, and incorporate irony or juxtaposition.
Strong Hooks
- Craft short hooks that are visually strong and easily understood.
- If a hook works as a long-form title and thumbnail, it will work for shorts.
Generating Hooks
- Start hook creation with a visual sketch or image.
- Use a readability checker and aim for fifth-grade reading level or below for clarity.