Creator Science
#167: Jenny Hoyos – How she averages 10 million views per video (YouTube Shorts)
Oct 10, 2023
Jenny Hoyos, an 18-year-old YouTuber, has taken the world of short-form videos by storm, averaging 10 million views each. She shares her secret sauce for creating viral content by analyzing trends and effective storytelling. Jenny discusses the importance of a captivating first frame and viewer retention, offering insights on crafting engaging hooks. She also sheds light on the differences between short-form platforms and how to successfully transition from Shorts to longer videos, revealing a hot take that might surprise listeners.
41:03
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Quick takeaways
- Short form content platforms have different preferences and require tailored strategies for maximum engagement and reach.
- Jenny Hoyos aims to transition into long-form content to build stronger relationships with viewers and provide a more personal experience.
Deep dives
Short Form Content Platforms Have Different Preferences
Short form content platforms like TikTok, YouTube Shorts, and Instagram Reels have different preferences and audience demographics. TikTok favors shorter videos with high density of information and quick visual appeal. YouTube Shorts prefers slower-paced, more story-driven videos with a mature audience. Instagram Reels falls somewhere in between, favoring visually engaging content with shareability. These platforms require tailored content strategies to maximize engagement and reach.
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