Crafting Compelling Narratives and Creative Processes in Video Production

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EPISODE DESCRIPTION

Jenny Hoyos is an 18 year old YouTuber, who is absolutely crushing Shorts. She’s done over 600 million views in the past year alone, averaging 10 million views per video.

She has analyzed thousands of shorts, including MrBeast's and Ryan Trahan's. And she also looks at what is trending.

Jenny can figure out how to make it viral.

So in this episode, you'll learn

• How to make anything viral
• How to create the perfect Short
• The differences in Short form content platforms
• And a hot take you might not be expecting

Full transcript and show notes

Jenny's Website / YouTube / Instagram / TikTok

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TIMESTAMPS

(00:00) The YouTuber Who Solved Shorts

(01:05) How to Make Anything Go Viral

(02:19) What Makes a Good Short?

(05:28) Importance of Retention and Rewatchability

(09:41) Crafting the Perfect 1st Frame Hook

(12:53) How to Generate Great Ideas

(16:24) Retention Mechanisms and Viewer Expectations

(18:34) Relationship Between Short Length and Retention

(19:50) Jenny’s Shorts Structure

(24:07) Jenny’s Video Making Process

(26:13) Finding Your Audience Avatar

(28:26) Differences Across Short Form Platforms

(31:13) Transitioning From Shorts to Long Form

(36:03) Jenny’s YouTube Hot Takes

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RECOMMENDED NEXT EPISODE

→ #152: Paddy Galloway

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