Creator Science #168: Alexandra Watkins – How to invent a GREAT brand name.
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Oct 17, 2023 Alexandra Watkins, founder of Eat My Words and author of "Hello, My Name is Awesome," shares her expertise on creating unforgettable brand names. She discusses the innovative SMILE and SCRATCH tests to identify effective names and highlights the importance of memorable domain names. Listeners learn how to navigate the complexities of rebranding, including when it might be time to change a name. With insights from her past clients, including major brands, Alexandra emphasizes how a strong name can significantly impact a business's success.
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Avoid Opinion-Seeking
- Trust your gut when choosing a name, as asking for opinions often leads to criticism.
- Use the SMILE and SCRATCH test for objective evaluation.
Name Impact
- A bad name isn't fatal, but a good name can significantly boost a brand.
- A strong name can attract ideal clients and elevate brand perception.
Bedrock Rebrand
- Layla Benajamali rebranded her law firm to Bedrock, attracting her target clients.
- A good name acts as a magnet for desired customers.
