#11914
Mentioned in 3 episodes
Hello, my name is awesome
Book • 2014
In 'Hello, My Name Is Awesome', Alexandra Watkins provides practical advice on how to create brand names that are both memorable and impactful.
The book introduces the SMILE and SCRATCH tests to help entrepreneurs evaluate and improve their brand names.
It offers tools and strategies for brainstorming and securing domain names, making it a valuable resource for anyone looking to establish a strong brand identity.
The book introduces the SMILE and SCRATCH tests to help entrepreneurs evaluate and improve their brand names.
It offers tools and strategies for brainstorming and securing domain names, making it a valuable resource for anyone looking to establish a strong brand identity.
Mentioned by
Mentioned in 3 episodes
Mentioned by 
Jay Clouse as the author of the best-selling creativity book, "Hello, My Name is Awesome."
Jay Clouse as the author of the best-selling creativity book, "Hello, My Name is Awesome."
39 snips
#168: Alexandra Watkins – How to invent a GREAT brand name. [Greatest Hits]
