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Alexandra Watkins

Founder of Eat My Words, a brand naming firm, and author of "Hello, My Name is Awesome." Expert in creating memorable brand names.

Top 3 podcasts with Alexandra Watkins

Ranked by the Snipd community
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39 snips
Oct 15, 2024 • 58min

#168: Alexandra Watkins – How to invent a GREAT brand name. [Greatest Hits]

In this engaging conversation, branding expert Alexandra Watkins, founder of Eat My Words and author of 'Hello, My Name is Awesome,' shares her wisdom on creating memorable brand names. She introduces the 'SMILE and SCRATCH test' for evaluating name effectiveness. Alexandra discusses the crucial role of domain names and tips for acquiring the perfect .com. She also addresses when to consider rebranding and the long-term impact of a strong brand identity, drawing from her vast experience with clients like Amazon and Coca-Cola.
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39 snips
Oct 17, 2023 • 58min

#168: Alexandra Watkins – How to invent a GREAT brand name.

Alexandra Watkins, founder of Eat My Words and author of "Hello, My Name is Awesome," shares her expertise on creating unforgettable brand names. She discusses the innovative SMILE and SCRATCH tests to identify effective names and highlights the importance of memorable domain names. Listeners learn how to navigate the complexities of rebranding, including when it might be time to change a name. With insights from her past clients, including major brands, Alexandra emphasizes how a strong name can significantly impact a business's success.
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Jan 20, 2024 • 1h 19min

#639 - You Probably Named Your Company Wrong, And Here's Why! (ft. Alexandra Watkins)

Alexandra Watkins, a naming expert, shares insights on choosing a memorable business name. They discuss the power of memorable names, non-restrictive names, slogans, and logos in branding. They also explore the significance of the number 150 and provide examples of naming challenges in the hair salon and athleisure industry. Overall, they emphasize the importance of selecting a unique and memorable name for a company.