Alexandra Watkins

In this engaging conversation, branding expert Alexandra Watkins, founder of Eat My Words and author of 'Hello, My Name is Awesome,' shares her wisdom on creating memorable brand names. She introduces the 'SMILE and SCRATCH test' for evaluating name effectiveness. Alexandra discusses the crucial role of domain names and tips for acquiring the perfect .com. She also addresses when to consider rebranding and the long-term impact of a strong brand identity, drawing from her vast experience with clients like Amazon and Coca-Cola.

Alexandra Watkins, founder of Eat My Words and author of "Hello, My Name is Awesome," shares her expertise on creating unforgettable brand names. She discusses the innovative SMILE and SCRATCH tests to identify effective names and highlights the importance of memorable domain names. Listeners learn how to navigate the complexities of rebranding, including when it might be time to change a name. With insights from her past clients, including major brands, Alexandra emphasizes how a strong name can significantly impact a business's success.

In this engaging conversation, product naming and branding expert Alexandra Watkins shares her journey from ad agencies to founding Eat My Words. Notably, she created the iconic Baconator name for Wendy's. Alexandra discusses the art of crafting memorable names, the potential pitfalls of culturally insensitive branding, and debunks the myth surrounding Chevrolet's Nova. She also introduces her SMILE approach for effective naming, emphasizing creativity and thematic consistency, while cautioning against over-reliance on focus groups. A must-listen for inventors!

Alexandra Watkins, a naming expert, shares insights on choosing a memorable business name. They discuss the power of memorable names, non-restrictive names, slogans, and logos in branding. They also explore the significance of the number 150 and provide examples of naming challenges in the hair salon and athleisure industry. Overall, they emphasize the importance of selecting a unique and memorable name for a company.

In this engaging discussion, Alexandra Watkins, CEO of eatmywords.com and famous for naming Wendy’s Baconator, shares her expertise on creating memorable brand names. She reveals the secrets behind the 'smile and scratch' test for effective naming and underscores the importance of thematic branding. Listeners learn how to navigate the challenges of naming niche businesses while maintaining unique and relatable branding. With entertaining examples, Alexandra emphasizes the power of a catchy name in standing out and fostering growth.