Creator Science

#168: Alexandra Watkins – How to invent a GREAT brand name. [Greatest Hits]

39 snips
Oct 15, 2024
Guest
Alexandra Watkins
In this engaging conversation, branding expert Alexandra Watkins, founder of Eat My Words and author of 'Hello, My Name is Awesome,' shares her wisdom on creating memorable brand names. She introduces the 'SMILE and SCRATCH test' for evaluating name effectiveness. Alexandra discusses the crucial role of domain names and tips for acquiring the perfect .com. She also addresses when to consider rebranding and the long-term impact of a strong brand identity, drawing from her vast experience with clients like Amazon and Coca-Cola.
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ADVICE

The Smile and Scratch Test

  • Use the SMILE and SCRATCH test to evaluate brand names.
  • Choose names that make you smile, not scratch your head.
ADVICE

Don't Ask for Opinions

  • Avoid asking for opinions on names, as people tend to criticize.
  • Trust your gut and use the SMILE and SCRATCH test.
ANECDOTE

Name can make or break you

  • Elon Musk's rebranding of Twitter to X is a bad example.
  • A bad name can hurt, but a good product can overcome it, like eBay.
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