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16min chapter
#168: Alexandra Watkins – How to invent a GREAT brand name. [Greatest Hits]
Creator Science
The Art of Brand Naming and Rebranding
This chapter explores the critical components of creating impactful brand names and the pitfalls of poor naming choices. It discusses the importance of easy pronunciation and the significant effects of rebranding, illustrated through real-life examples like Sierra Mist's transition to Starry. Additionally, it emphasizes the necessity of a well-structured creative brief and offers strategies for naming products effectively to enhance brand identity and customer connection.
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