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6min chapter
#168: Alexandra Watkins – How to invent a GREAT brand name. [Greatest Hits]
Creator Science
Evaluating Brand Names with SMILE
This chapter explores the challenges of using unconventional TLDs for branding and introduces the 'Smile and Scratch' test for evaluating brand names. The authors discuss the five key qualities of a memorable brand name, emphasizing the importance of emotional connection and imagery in effective branding.
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