Creator Science cover image

#168: Alexandra Watkins – How to invent a GREAT brand name. [Greatest Hits]

Creator Science

CHAPTER

Evaluating Brand Names with SMILE

This chapter explores the challenges of using unconventional TLDs for branding and introduces the 'Smile and Scratch' test for evaluating brand names. The authors discuss the five key qualities of a memorable brand name, emphasizing the importance of emotional connection and imagery in effective branding.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner