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7min chapter
#168: Alexandra Watkins – How to invent a GREAT brand name. [Greatest Hits]
Creator Science
Crafting an Impactful Brand Name
This chapter explores the essential elements of creating a memorable and impactful brand name in a competitive market. It discusses the significance of suggestive and emotionally resonant names while urging the importance of trademark screening and the risks of outgrowing a brand identity.
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