Web Design Business with Josh Hall

304 - How to Name your Business, Personal Brand or Services with Alexandra Watkins

Dec 18, 2023
Guest
Alexandra Watkins
In this engaging discussion, Alexandra Watkins, CEO of eatmywords.com and famous for naming Wendy’s Baconator, shares her expertise on creating memorable brand names. She reveals the secrets behind the 'smile and scratch' test for effective naming and underscores the importance of thematic branding. Listeners learn how to navigate the challenges of naming niche businesses while maintaining unique and relatable branding. With entertaining examples, Alexandra emphasizes the power of a catchy name in standing out and fostering growth.
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Episode notes
1
Intro
00:00 • 3min
2
Creative Naming Strategies for Brands
03:02 • 6min
3
Memorable Branding and Naming Strategies
09:09 • 20min
4
The Power of a Unique Name
29:16 • 11min
5
The Power of Thematic Branding in Naming Products
40:19 • 3min
6
The Art of Naming: Crafting Memorable Brands
42:58 • 15min
7
The Power of Naming in Branding
57:53 • 4min