304 - How to Name your Business, Personal Brand or Services with Alexandra Watkins
Web Design Business with Josh Hall
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The Art of Naming: Crafting Memorable Brands
This chapter discusses the vital role of effective name selection in branding for businesses and personal identities. It highlights strategies for creating names that are simple, pronounceable, and memorable, while also addressing common pitfalls. Using real-world examples, the chapter illustrates the impact of names on brand recognition and the importance of testing names in real-world scenarios.
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