MicroConf On Air MicroConf Tactics: How To Choose a Name for Your Business, Startup, Brand, Product
7 snips
May 1, 2024 Choosing a name for your business can make or break your brand. Discover essential best practices to ensure your name resonates and endures. Learn about the risks of bad name choices and the importance of easy spelling and pronunciation. Hear anecdotes about navigating the tricky terrain of domain names and trademarking. Delve into memorable examples and avoid common pitfalls that could limit your future opportunities. A strong name isn’t just catchy; it’s strategic for your growth!
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Pick a Clear, Memorable Name
- Choose a company name that is easy to remember, understand, and find to avoid running your business on hard mode.
- Avoid names that confuse people or don't describe what your company does.
Avoid Unclear Names
- Avoid names lacking clarity that are hard to hear or remember in noisy settings.
- Short, descriptive names like 'The SaaS Playbook' work better than long, complicated ones like 'Startups for the Rest of Us.'
Avoid Generic, Common Names
- Avoid generic or common names too close to competitors as they lack uniqueness.
- Choose unique or compound names so your company easily ranks in search results and stands out.
