

MicroConf On Air
Rob Walling
Welcome to the MicroConf Podcast!
Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
Episodes
Mentioned books

Sep 10, 2025 • 14min
MicroConf Tactics: Responding to the Brutal Comments on My Recent Video
Rob read the comments. Every last one of them. 225+ and some were wild. He’s here to break it down, clear the air, and set the story straight.
Watch the video that caused all this https://www.youtube.com/watch?v=1rXXRdB3TJI&t=2s
Links from the Pod
MicroConf Masterminds
Watch this video on YouTube
Subscribe to the MicroConf YouTube Channel
TinySeed Portfolio
Rob's Books
Startups For the Rest of Us Podcast

Aug 27, 2025 • 19min
MicroConf Tactics: Designing the Perfect SaaS Business (Steal My Checklist)
Explore the essentials for designing a successful SaaS business. Learn about targeting B2B markets and engaging strategically with customers. Discover the crucial distinction between competitor pain and customer pain in development. Insights from a successful B2B course reveal how AI can enhance product design. Rob Walling shares his personal checklist for evaluating SaaS ideas, helping founders boost their chances of success. Get ready to transform your SaaS aspirations into reality!

Aug 13, 2025 • 8min
MicroConf Tactics: 7 Tempting Startup Ideas I’d NEVER Build (And Why)
Delve into seven alluring yet treacherous startup ideas that could derail even the most enthusiastic founders. The discussion reveals the pitfalls of ad-supported models and the struggles of navigating complex marketplaces. Learn about the high stakes involved in pursuing risky ventures and why some concepts should be avoided altogether. This insightful analysis draws on years of experience, helping aspiring entrepreneurs steer clear of tempting but hazardous paths.

Jul 30, 2025 • 10min
MicroConf Tactics: 99% of Beginners Don’t Know the Basics of SaaS
Want to know the real truth about SaaS? In this video I cover 5 critical SaaS fundamentals that can help you grow 7-figure businesses. There are harsh realities to building a SaaS, but knowing these principles can save you from beginner mistakes.
Links in the episode:
MicroConf Connect
Watch this video on YouTube
Subscribe to the MicroConf YouTube channel
The SaaS Launchpad
The SaaS Playbook
Start Small, Stay Small
TinySeed

10 snips
Jul 16, 2025 • 34min
MicroConf Tactics: 33 Minutes of No BS Tactics I Used to Build a $6.6M/Year SaaS
Discover the intriguing journey of transforming from a solo maker to a thriving entrepreneur. Learn about essential tactics for building a successful SaaS business while navigating leadership challenges. Peldi shares insights on effective team collaboration and the importance of structured systems for a positive culture. Explore strategies for discovering new product ideas and fostering dynamic teams. This talk is packed with practical advice that goes beyond personal creation, aiming for scalable growth.

Jul 2, 2025 • 14min
MicroConf Tactics: Which Business Buyers Will Pay the MOST for YOUR Business
Learn how to maximize your business's sale value by identifying the right buyers. The discussion covers six distinct types of business buyers and their unique motivations. Gain insights into strategic buyers and private equity firms while debunking common misconceptions. Get practical advice on engaging with potential buyers and navigating the acquisition process. Don’t leave money on the table when it’s time to sell; know the strategies that can lead to a profitable exit!

7 snips
Jun 18, 2025 • 10min
MicroConf Tactics: AI Agents vs SaaS - Who Wins the Future of Software?
What does the future hold for software? The discussion ignites a debate on whether AI agents will outshine SaaS. Contrary to fears, SaaS proves resilient and adaptable even amid disruption. Entrepreneurs are encouraged to leverage AI to enhance their offerings. The conversation emphasizes the integration of AI agents into existing SaaS tools, focusing on automation and improved user experience. It’s a call to action for businesses to innovate while maintaining expertise in their fields.

Jun 4, 2025 • 12min
MicroConf Tactics: The Dark Side of Venture Capital (Too Much Money is Bad???)
Venture Capital can be a great tool for explosive growth, but it's not a fit for all startups. In this video I explain the downsides of VC, and share how most companies should approach their growth and funding.
Watch this video on YouTube:
https://youtu.be/uc85Kg70_Ng
Links in the video:
MicroConf Europe Tickets are on Sale: https://microconf.com/europe
TinySeed: https://tinyseed.com/
TinySeed Program: https://tinyseed.com/program
TinySeed Memo: https://tinyseed.com/thesis
Invest in TinySeed: https://tinyseed.com/invest

May 21, 2025 • 14min
MicroConf Tactics: LOW COST Marketing Strategies That Actually Work (from 3x SaaS Founder)
Discover proven low-cost marketing strategies specifically for SaaS businesses. Learn how to effectively evaluate outreach channels using the ICE score system. The discussion emphasizes the importance of focusing on a few key marketing strategies, particularly the 'big five' channels. It also highlights opportunities in startup accelerators and provides useful resources for new marketers, ensuring a systematic approach to growth.

12 snips
May 7, 2025 • 12min
MicroConf Tactics: Your Pricing is WRONG (even Sam Altman Made This Mistake)
Discover why incorrect pricing could undermine your SaaS business. Learn how founders often underprice and the surprising benefits of charging more. Explore effective strategies for raising prices, tailored specifically for bootstrapped companies, while maintaining customer trust. Gain insights on communication techniques to announce changes, ensuring a smooth transition and continued growth.