MicroConf On Air MicroConf Tactics: 5 BORING Decisions That Made Me a Multi-Millionaire
Nov 19, 2025
Rob Walling shares the key decisions that propelled him to multi-millionaire status through SaaS ventures. He emphasizes the importance of shipping products over constant learning and suggests focusing on the grind of boring tasks like SEO. Walling highlights the value of learning from mistakes, making manageable business bets, and avoiding impulsive choices during crises. He encourages cumulative growth rather than abandoning projects during tough times, proving that consistent effort can lead to great success.
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Stop Reading, Start Shipping
- Do stop consuming endless business content and start shipping products publicly to learn faster.
- Rob Walling says shipping builds confidence and creates real opportunities you can't get from books alone.
Embrace Grindy Work
- Embrace hard, boring, grindy work and rank tasks by business impact rather than passion.
- Rob Walling credits tedious tasks like SEO, support, and maintenance for long-term success.
Change Course When Data Demands It
- Learn from failures and change course instead of repeating the same mistakes.
- Rob Walling shifted from B2C to B2B, pricing strategy, and acquiring apps after painful lessons.