MicroConf On Air MicroConf Tactics: Why to Avoid B2C SaaS at All Costs
Sep 24, 2025
Discover why targeting consumers in SaaS can be a daunting challenge. Learn about the rare success stories and the common missteps by founders. Rob shares insights into consumer vs. business buying habits and the financial hurdles of B2C models. High churn rates and the need for vast user bases are crucial topics. He debunks myths like the expectation of viral growth and low-price advantages, emphasizing the importance of understanding the market dynamics. A dual-funnel strategy might be the way to navigate these turbulent waters.
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True B2C SaaS Is Extremely Rare
- True B2C SaaS is rare and most big examples are actually content or B2B businesses.
- Many apps labeled B2C either pivot to B2B or only survive at massive scale.
Famous 'Consumers' Often Aren't SaaS
- Many famous consumer examples are content or tied to massive hardware ecosystems rather than standalone SaaS.
- Companies like Netflix, Spotify, and iCloud succeed for content or ecosystem reasons, not pure software value.
Don't Build For 'Everyone'
- Avoid building for 'everyone' because founders overestimate demand and underestimate distribution difficulty.
- Focus on specific problems you personally care about rather than chasing mass-market fame.