#168: Alexandra Watkins – How to invent a GREAT brand name.
Creator Science
The Power of a Name: Branding Insights
This chapter examines the critical role of brand names in product success, using examples like the rebranding of Sierra Mist to Starry to illustrate the impact of catchy names. It explores the challenges of naming within a company's portfolio and the importance of a strategic approach to ensure brand identity resonates with its audience. The discussion highlights the risks of ineffective names and the intricacies involved in the rebranding process, showcasing real-life examples to reinforce the lessons on branding efficacy.
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