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#168: Alexandra Watkins – How to invent a GREAT brand name.

Creator Science

CHAPTER

The Critical Role of Brand Naming and Its Lasting Impact

This chapter explores the critical role of choosing an effective brand name and introduces techniques like the Smiling Scratch Test for evaluation. It emphasizes the need for a balance between intuition and feedback while examining the lasting effects of naming decisions through examples of successful and unsuccessful rebranding efforts.

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