Creator Science

#175: Angus Parker – Ali Abdaal’s right-hand man shares a YouTuber’s guide to hiring.

Dec 21, 2023

38:25

Snipd AI

Angus Parker, Ali Abdaal's right-hand man, shares a YouTuber's guide to hiring. They discuss thinking about hiring, the initial positions to hire, mistakes to avoid, and how to find talent. They also explore training employees, retaining them, motivating them, and hiring from traditional fields. Angus gives a hot take and emphasizes the challenges of hiring in the creator space.

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Quick takeaways

Strategic hiring is crucial for YouTube success, starting with key positions like a video editor and content manager.

Creators should consider managing their own teams and projects to have more control over their brand and avoid misaligned incentives with agencies.

Deep dives

Hiring and Building a Team for YouTube Success

In this podcast episode, the speaker discusses the important topic of hiring for YouTube success. The speaker shares their personal experience of joining a YouTube team at the early stages and growing it into a core team of 12 members. They emphasize the need to hire strategically, starting with key positions like a video editor and a content manager who can write and project manage. The speaker also highlights the importance of building trust with team members over time and fostering a supportive and transparent company culture. They suggest using incentives like competitive salaries and additional benefits to keep team members engaged and motivated. Finally, the speaker explores the potential challenges of working with agencies and predicts that creators may increasingly opt for more control by managing their own teams and projects.

Recognizing the Need for a Manager and Integrator as a Creator

01:23

Effective Hiring Strategies for Creators

01:04

Strategic Hiring and Team Building Insights

01:18

Introduction

2min

Hiring for a YouTube empire

12min

Upskilling, Hiring, and Multiple Hat-Wearing: A Guide for Creators

4min

The Challenges of Hiring in the Creator Space

11min

Challenges of Hiring and Training Managers

5min

Compensation Model

6min

WATCH

▶️ Watch this episode on YouTube

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EPISODE DESCRIPTION

Angus Parker is the general manager for Ali Abdaal. He's the guy building out the dream team behind Ali's YouTube empire that generated around a 120,000,000 views and over $5,000,000 in 2023 alone.

This episode is all about one of the most important but least talked about topics in the YouTube space, hiring. And Angus is the perfect guy to teach us about it.

In this episode, you'll learn: