Creator Science #175: Angus Parker – Ali Abdaal’s right-hand man shares a YouTuber’s guide to hiring.
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Dec 21, 2023 In this discussion, Angus Parker, the general manager for Ali Abdaal, breaks down the essentials of hiring for YouTube creators. He shares insights on when to start hiring, the critical first roles to fill, and the common mistakes to avoid, like not managing people directly. Angus also emphasizes building trust with employees and suggests innovative hiring techniques, such as trial tasks. Plus, he offers a hot take that challenges traditional hiring views, ensuring your team’s growth aligns with your brand.
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Initial Hiring Strategy
- Map out your current content creation process and identify bottlenecks.
- Hire generalists who can handle multiple roles before specializing.
Ali Abdaal's Team Growth
- Ali Abdaal's team grew from 2-3 people to 19, then settled at a core of 12.
- They supplement with 10-20 freelancers, primarily for editing and product delivery.
Outsourcing Realization
- Ali Abdaal realized he needed to outsource after a business coach pointed out he spent 70% of his time editing.
- This realization led him to outsource editing, freeing up time for higher-value tasks.
