WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONJason Sew Hoy is the cofounder and CEO of Supercast. He was previously COO & Chief Growth Officer at 99designs.Supercast is a podcast subscription platform for thousands of podcasters, networks, and publishers. Their top 10 podcasters earn $12+ million a year directly from their listeners.In this episode, we talk about Jason’s path to Supercast, when a premium podcast subscription makes sense, how to create good incentives for subscribers to pay, and why none of this has been possible without Experimentation.Full transcript and show notesLearn more about SupercastFollow Jason Sew Hoy on Twitter***TIMESTAMPS00:12 - Creator Ecosystem Bird’s Eye View00:34 - Today’s guest01:02 - Jason’s Journey To 99designs02:16 - Jason Saw The Power Of Podcasting02:50 - What We Learn Today03:30 - The Unusual Beginning’s of 99designs08:26 - Creator vs Creative14:12 - Tim Ferris Inspired Jason’s Interest In Podcasts16:19 - Jason Meets Andrew Wilkinson and Sam Harris16:43 - Patreon Problems Needed Solutions17:30 - Start Of Supercast18:29 - Money Behind A Huge Podcast Launch21:37 - Why Breaking Points Blew Up23:06 - How Can I Sustain Creating Bonus Content?24:16 - Supercast Q+A Feature25:13 - Best Trick To Growing A Paid Community29:39 - Is Ad Free Enough To Convert a Free Listener?31:19 - Is 5% Conversion Rate The Standard?32:58 - Teams Behind Successful Podcast Creators34:28 - When To Monetize Your Podcast40:09 - Best Incentives to Convert Free Listeners to Paid44:16 - How To Price A Premium Membership46:24 - Monthly vs Yearly Pricing***RECOMMENDED NEXT EPISODE→ #119: Omar Zenhom***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONKat Norton energetically teaches Microsoft Excel to individuals, businesses, and educational institutions.Since launching Miss Excel in June 2020, she has grown a community of over 1,000,000 people on TikTok & Instagram (@miss.excel) through viral Excel trick videos infused with creativity, music, and dance.Kat was recently awarded the Microsoft MVP Award and has been featured in Business Insider, CNBC, and Entrepreneur Magazine as a pioneer in the "Excel Influencer" space. Kat was also named one of the Top Influencers of 2021 by Forbes.In this episode, we talk about how Kat overcome her fear and began posting on TikTok, how she thinks about energy management, how she earned $100,000 in a single day, and why all of her progress can be attributed to taking what she calls “Messy Action.”Full transcript and show notesLearn more about Miss Excel Kat NortonFollow Kat Norton on TikTok / Instagram***TIMESTAMPS00:16 - Weird and Wonderful World of TikTok00:45 - Kat Norton01:14 - The pandemic changed everything02:55 - Kat got a $1 million idea03:00 - 1st viral TikTok03:28 - What we learn today04:12 - Beginnings of Miss Excel06:44 - Miss Excel becomes a business07:30 - Did Kat even use TikTok?08:10 - Overcoming limiting beliefs and anxiety12:45 - Embracing messy action14:35 - Kat’s self-imposed bounds on action18:37 - How to exude positive energy19:25 - How Kat handled blowing up so quickly21:50 - Kat NEVER reached out for press22:50 - How does your energy affect your content?24:30 - Does Jay smile?25:45 - How do you reach a higher version of yourself?26:55 - Energy Management is better than Time Management30:25 - Jay wants to buy Tony Robbins mini trampoline30:37 - Kat on her spiritual journal and seeing Tony Robbins33:23 - Kat’s journey to earn $100,000 in a single day40:30 - Kat’s tips on going viral43:20 - What is a good TikTok posting frequency?45:10 - Miss Excel business model46:02 - How to make a successful webinar48:20 - How to structure time to be more productive50:45 - What has Kat struggled with?52:31 - What is next for Miss Excel?***RECOMMENDED NEXT EPISODE→ #181: Dr. K***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

EPISODE DESCRIPTIONHello my friend! Welcome to a short, special, audio-only episode of Creative Elements.First off – I wanted to let you know that I’ll be at Podcast Movement this week! If you’re in Dallas for Podcast Movement 22, shoot me an email! I’ll be speaking on Thursday at 1:15 and my session is called How to Build Your Own Podcast Discovery Engine with Twitter and Email. It’s a breakdown of how I’ve been using Twitter and email to grow this very show. AND, if you do find me, I’ll give you a rare, coveted Creative Elements sticker.So, if you’ll be at Podcast Movement in Dallas August 23 through the 25th, shoot me an email and come to my session Thursday at 1:15 local time. The second update is that I’ve rebranded my business and my newsletter! Formerly known as Creative Companion, my newsletter is now called Creator Science. Read more on that below.Subscribe to Creator ScienceJoin The LabRead about the rebrandSubmit a question for the MailbagCheck out the YouTubeFull transcript and show notes***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONAustin Belcak is the founder of Cultivated Culture, which people how to land jobs they love without “traditional” experience and without applying online.Austin has 1.3 million followers on LinkedIn and his posts have been viewed hundreds of millions of times. He's recently started investing time into Twitter, where he already has more than 50,000 subscribers.In this episode, we talk about Austin’s approach to content creation, what content is working on LinkedIn today, why good people give bad advice, and how being Data Driven helped him become one of the biggest accounts on LinkedIn.Full transcript and show notesLearn more about Austin BelcakFollow Austin Belcak on LinkedIn / Twitter***TIMESTAMPS00:13 - LinkedIn is underrated00:40 - Today’s guest01:07 - The problem with our education system02:03 - Applying to tech companies03:34 - Is Austin LinkedIn’s TOP creator?04:20 - What we learn today04:58 - What do you want to be when you grow up?05:42 - Austin’s early interest in entrepreneurship06:29 - Good people give bad advice08:45 - Learning the RIGHT way to get hired11:09 - People project their own shortcomings onto you14:32 - Sometimes your friends work against you15:40 - Seeking approval from others is a bad idea18:03 - You have to fail a lot19:12 - Austin’s first piece of content20:58 - Starting to create on LinkedIn22:24 - Early struggles creating content24:56 - Ways to remove anxiety from creating25:35 - Developing habits27:10 - Austin’s content posting cadence32:09 - Importance of luck32:59 - Importance of data33:39 - Find a medium that gives you energy34:21 - Analyzing your content to improve37:13 - Why analyzing content is important39:08 - New LinkedIn carousel strategy41:24 - Longevity of LinkedIn content43:00 - Austin on building genuine relationships47:40 - Using a CRM to track relationships?***RECOMMENDED NEXT EPISODE→ #127: Daniel Murray***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONThomas is a YouTuber, podcaster, and author who helps people become more capable and productive. His main YouTube channel has nearly 2.5 million subscribers and more than 160 million views! In 2020, Thomas began producing a lot of content about how to use Notion, a popular project management and note-taking software. But instead of publishing those videos on his existing channel, Thomas created a SECOND channel called Thomas Frank Explains, which itself already has nearly 80K subscribers and almost 3 million views.So in this episode, we talk about Thomas’s YouTube journey, why he built a second channel for his Notion content, how he’s thinking about short-form video like Shorts, and how intentional he is about all of the details that go into building his business.Full transcript and show notesLearn more about Thomas FrankSubscribe to Thomas Frank on YouTubeSubscribe to Thomas Frank Explains on YouTubeFollow Thomas Frank on Twitter / Instagram***TIMESTAMPS00:17 - Today’s guest01:01 - When Thomas took YouTube seriously01:49 - Thomas’s early inspiration02:38 - What we learn today03:39 - YouTube vs Wistia05:27 - Why don’t Thomas’s old videos suck?06:36 - The “true” start of Thomas Frank07:14 - Using Reddit to grow on YouTube08:23 - Thomas goes viral10:26 - What changed after the viral video?11:41 - How Thomas was making money to focus on YouTube12:32 - Thomas didn’t turn on AdSense until 100k subs15:40 - Creator self-doubt16:53 - Thomas’s approach to criticism18:09 - What took 2200 subs to 2.5 million19:25 - Importance of platform discoverability21:35 - YouTube podcasts22:15 - How does Thomas think about his business today?23:13 - The Notion Arc26:18 - AdSense + Brand Deals vs Direct Monetization31:18 - Why make a second YouTube channel?32:58 - What’s the plan for the main channel?34:41 - How does the YouTube algorithm work?36:50 - How to think about short form video39:20 - Looking at content through the “Jobs to be done” framework41:39 - Why Thomas makes everything FREE45:45 - Thomas’s skillshare hack48:50 - Team Thomas Frank51:15 - Every creator should hire an editor sooner52:20 - Art vs Ego53:19 - What is currently frustrating Thomas Frank?***RECOMMENDED NEXT EPISODE→ #183: Thomas Frank***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONChris is a legend in the creative world. He is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind, a Brand Strategy Design Consultancy. Blind has worked with some incredible clients including MLB, Wells Fargo, Honda, Intel, Microsoft, NFL, Nike, Showtime, EA, Google, Audi, Sony, XBOX, Snapchat, and Riot Games.Chris is also the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.In this episode, we talk about Chris’s path from design school to content creation, the bold moves he took to transition from agency life to creator life, how you can make that same transition, and why today he’s all in on Content as a way to impact a billion people.Full transcript and show notesLearn more about BlindLearn more about the FuturSubscribe to The Futur on YouTubeFollow Chris Do on Twitter / Instagram / TikTok / LinkedIn***TIMESTAMPS00:14 - Today’s guest01:01 - Chris took on a challenge02:25 - A traditional path wasn’t for Chris04:25 - What we learn today05:07 - Chris’s start in the design world05:59 - Honing your craft vs business development06:51 - When Chris started to find success07:21 - The importance of consistency and relationships09:29 - Concept of “trading up”11:15 - How you work with BIG clients14:40 - Is there any risk to spec work?18:28 - Chris’s transition from Blind to The Futur22:04 - Blind’s business model during the transition22:56 - The painful part of business23:45 - What was driving the shift towards content?26:50 - The plan for Blind employees27:27 - Difference between YouTube and commercial work28:18 - Cultural redefinition at Blind29:46 - Chris’s start in content31:25 - Start of The Futur32:52 - How was The Futur making money?33:37 - Chris’s identity crisis37:04 - Voice of The Futur40:45 - How YOU can make the transition to content44:37 - How Ben Stiller found the Severance animator45:30 - You’re 2 or 3 people away from who you need to know47:21 - The ugly side people don’t talk about48:30 - Ask and you shall receive49:23 - How to land your dream job53:04 - What is Chris struggling with today?***RECOMMENDED NEXT EPISODE→ #121: Bryan Harris***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONPolina Pompliano is the author of The Profile, which studies the most successful and interesting people and companies in business, entertainment, tech, sports, and more.The Profile is a paid newsletter. Before Polina was writing The Profile, she wrote for Fortune, USA Today, and CNN. Polina also has nearly 130,000 followers on Twitter and in order to write exceptional profiles, says she read 1.8 million words online last year – the equivalent of 25 books.Profiles are a rare breed of writing – and Polina is really good at it. She’s written profiles of Sara Blakely, Elon Musk, Dwayne The Rock Johnson, Dolly Parton, Kris Jenner, and many more.In this episode, we talk about the difference between profiles and biographies, the economics behind a paid newsletter, the most effective strategies she’s found for growth, and why the secret to a great profile is found in the Details.Full transcript and show notesSubscribe to The ProfileFollow Polina Pompliano on Twitter***TIMESTAMPS00:12 - New projects01:00 - Today’s guest01:40 - Polina by the numbers03:00 - What we learn today03:40 - Why profiles are great05:40 - Difference between profiles and biographies06:58 - What makes a great profile?10:00 - How Polina approaches research12:30 - How to tell what matters to someone13:00 - How does Polina find time to do research15:33 - What if you can’t get primary research?16:10 - Response between primary and secondary research17:09 - Ever have someone get mad?18:35 - Free vs Paid offerings19:40 - The Profile metrics21:00 - The Profile business model24:00 - What it takes to do a paid newsletter28:00 - Important factors for growth29:16 - Newsletter subscriber behavior30:44 - Newsletter pricing31:10 - Best methods for newsletter growth33:27 - Newsletter cross promos36:38 - Free to paid subscriber journey39:10 - Name recognition and views43:49 - Most difficult part of a newsletter business***RECOMMENDED NEXT EPISODE→ #147: Chenell Basilio***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONOver the last decade, Justin Welsh has helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital. Then, in 2019, he burned out.Now he runs a boutique advisory firm for entrepreneurs and creates digital products for creators. He has 150,000 followers on Twitter, 250,000 followers on LinkedIn, more than 35,000 subscribers to his email newsletter, and has earned more than $2M as a solo creator.In this episode, we talk about his approach to LinkedIn, when he decided it was time to expand to new platforms, why business can be thought of as a game, and why being Autodidactic has helped him grow quickly.Full transcript and show notesLearn more about Justin WelshGet the Content OSGet the LinkedIn OSFollow Justin Welsh on Twitter / LinkedIn***TIMESTAMPS00:13 - Catch up00:48 - Today’s Guest01:16 - Justin Welsh by the numbers01:42 - Beginnings of Justin’s writing career03:50 - Justin experiences burnout04:10 - What we learn in this episode05:18 - Early on people didn’t get it06:04 - Is LinkedIn a practical place to start writing?07:34 - Justin’s early experience writing08:45 - Morning routine post blows up10:08 - Justin’s starting expectations11:51 - Is business a game?19:44 - How to make a great LinkedIn Profile21:55 - Crafting the perfect LinkedIn headline25:30 - The Creator Funnel28:14 - Do platforms suppress content with links?31:30 - How should people emulate Justin today?35:41 - Justin’s approach to social media37:33 - Using LinkedIn to grow on Twitter40:08 - Using awareness channels to grow41:15 - People get weird about sales funnels42:35 - Where are creators falling short?46:52 - What separates the 5% from the 1%?47:48 - When do you decide to make something a product?51:32 - Justin’s course structure and production54:10 - Does Justin have a team behind him?55:10 - Justin gets very real about burnout56:55 - Justin’s approach to networking***RECOMMENDED NEXT EPISODE→ #118: Sahil Bloom***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

WATCH▶️ Subscribe to our YouTube channel***EPISODE DESCRIPTIONI wanted to drop into your feed today and share some BIG news with you…If you haven’t listened to yesterday’s episode with Justin Moore yet, I wanted to let you know that it just so happens to also be the first video episode of Creative Elements!It’s beautiful, I’m so proud of it, and I wanted to tell you a little bit more about it in case you haven’t already given it a look on YouTube. Because here’s the thing – I think you’re going to be surprised by the way we’ve built the video show.Full transcript and show notes***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONJustin Moore is a Sponsorship Coach & the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table. He’s also a member of my membership community, the Creative Companion Club!Along with his wife April, Justin has been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M.Today, Justin runs a cohort-based course called Brand Deal Wizard to help creators land their dream sponsorships, a growing TikTok and he has a personal mission to enable creators big and small to land 1 million paid brand partnerships by 2032.In this episode, we talk about his experience on YouTube, why he thinks TikTok today is like YouTube 10 years ago, how you can land your own brand partnerships, and why Reliability has been his secret weapon in working with brands.Full transcript and show notesLearn more about Justin MooreSubscribe to Justin Moore on YouTubeFollow Justin Moore on Twitter / Instagram / TikTok***TIMESTAMPS00:00:16 - Challenges of trying a video show00:01:56 - Benefits of doing a video show00:02:54 - Justin Moore background00:03:20 - Justin's childhood entrepreneurship00:04:09 - Justin's early opportunities on YouTube00:05:03 - Justin by the numbers00:05:52 - What we are learning today00:06:36 - Justin's college days and early career00:09:34 - Anxiety about life and avoiding disasters by accident00:10:34 - The start of AprilAthena7 and AprilJustinTV00:11:41 - What was early YouTube like?00:14:28 - Very first brand deal00:15:18 - What were the first months of posting like?00:16:53 - Is grit as necessary today as it was for early Youtubers?00:19:02 - TikTok today is YouTube 10 years ago00:20:06 - Why should you diversify your income?00:26:15 - AdSense + Brand Deals vs Direct Monetization00:29:38 - Recent failures + sticking it out00:32:47 - Why you need to be getting brand deals00:34:54 - How to get a brand deal with 0 followers00:46:11 - Teaching new creators business etiquette00:47:59 - How do you pitch yourself to brands?00:53:55 - Who do I send my pitch to?00:56:55 - What's the best 1st step to getting a brand deal?00:59:04 - Marketing Rule of 7***RECOMMENDED NEXT EPISODE→ #179: Justin Moore***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify