Creator Science
Jay Clouse
Creating content has never been easier—but breaking through the noise has gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
Episodes
Mentioned books
82 snips
Jan 30, 2024 • 1h 11min
#180: Ask Creator Science – Talking about money, managing your time, and trends that I’m seeing.
Discover how sharing personal financial insights can transform creator-audience dynamics. Learn tips for overcoming myths in content creation and the importance of innovative formats beyond traditional interviews. Explore strategies to enhance listener engagement through short solo shows and effective content planning. Uncover the emotional landscape of creators and the journey toward building a supportive community. Get practical advice for navigating podcast production and leveraging social media to scale your creative endeavors.
62 snips
Jan 23, 2024 • 1h 10min
#179: Justin Moore – A step-by-step strategy to get anyone sponsored, regardless of audience size.
Justin Moore, a sponsorship coach for YouTubers, reveals secrets to landing brand deals worth millions. He emphasizes that audience size isn't everything—it's about effectively pitching and negotiating. Justin shares vital tips on how to manage contracts and avoid common pitfalls. He discusses the importance of nurturing long-term relationships with brands and tailoring offers to their objectives. Plus, learn what to do when a brand says no and how to handle feedback like a pro!
4 snips
Jan 16, 2024 • 49min
#178: Redesigning MY sponsorship strategy (feat. Justin Moore).
Justin Moore, a sponsorship coach and founder of Creator Wizard, shares invaluable insights on navigating the creator economy. He discusses the necessity of a structured sponsorship strategy to maximize revenue, addressing common pitfalls creators face. Justin emphasizes the importance of crafting tailored solutions rather than waiting for opportunities. He also explores the balance between content quality and monetization, advocating for diverse revenue streams. Listeners will learn how to build sustainable partnerships and optimize collaborations for mutual success.
104 snips
Jan 9, 2024 • 1h 25min
#177: Chris Hutchins – A master of podcast growth and building relationships.
Chris Hutchins, host of All The Hacks and an expert in life optimization, dives into podcast growth strategies and relationship-building. He reveals how he connected with big names like Tim Ferriss and Kevin Rose, emphasizing the importance of authentic connections. Chris discusses his innovative experiments to boost listener engagement and simplify audience growth. He also shares insights on balancing content quality with strategic networking, making the podcasting journey both rewarding and effective.
50 snips
Jan 2, 2024 • 55min
#176: April Dunford – How self-publishing a book exploded her client service business.
April Dunford, author of "Obviously Awesome," is a seasoned startup executive turned independent consultant. She shares how self-publishing her book transformed her client service business, attracting high-caliber clients and enhancing financial success. April discusses the shift from traditional to self-publishing, emphasizing creative freedom and strategic marketing. She dives into client qualification strategies and how these innovations led to deeper business discussions. Her insights on balancing entrepreneurship and personal fulfillment are both inspiring and practical.
16 snips
Dec 21, 2023 • 38min
#175: Angus Parker – Ali Abdaal’s right-hand man shares a YouTuber’s guide to hiring.
In this discussion, Angus Parker, the general manager for Ali Abdaal, breaks down the essentials of hiring for YouTube creators. He shares insights on when to start hiring, the critical first roles to fill, and the common mistakes to avoid, like not managing people directly. Angus also emphasizes building trust with employees and suggests innovative hiring techniques, such as trial tasks. Plus, he offers a hot take that challenges traditional hiring views, ensuring your team’s growth aligns with your brand.
23 snips
Dec 12, 2023 • 54min
#174: Bonnie Christine – How to ACTUALLY hire and delegate.
Bonnie Christine is a mom, artist, and fabric designer who has successfully built a team of eight. In this discussion, she dives into the art of delegation and hiring, encouraging entrepreneurs to buy back their time. She introduces the concept of a 'freedom figure', explaining how to determine the value of your time. Bonnie shares her personal journey transitioning from blogging to fabric design while managing work-life balance. The conversation also covers creating effective Standard Operating Procedures (SOPs) and overcoming the guilt often associated with delegating tasks.
6 snips
Dec 5, 2023 • 45min
#173: Danny McMahon (aka Dodford) – YouTube’s New Golden Boy.
Danny McMahon, known as Dodford, is a rising star on YouTube, with his documentaries amassing millions of views. In this conversation, he shares unconventional advice on starting with short-form content and creating videos for passion rather than views. Danny discusses his rapid growth, the significance of a great idea, and insights on sponsorship integration. He also reflects on the emotional pressures faced by creators and the importance of experimenting with content while staying true to one's unique voice.
25 snips
Nov 21, 2023 • 53min
#172: Behind the scenes – What I'm planning for 2024
Get a sneak peek into exciting plans for 2024! Discover the balance between rest and strategic growth for the creator community. Dive into a detailed product roadmap aiming for revenue enhancement and new digital offerings. Hear about the revamped approach to sponsorships, focusing on selective partnerships that reflect core values. Plus, the intriguing metaphor of pruning grapevines illustrates the importance of making tough decisions to boost growth. It's all about clarity and preparation for a successful year ahead!
65 snips
Nov 14, 2023 • 55min
#171: Nir Eyal – Writing books, persuasion vs. coercion, and how to be indistractable
Nir Eyal, the author of "Hooked" and "Indistractable," shares insights on the intersection of psychology, tech, and business. He discusses the journey from creating habit-forming products to learning to manage distractions. Nir highlights ethical marketing by distinguishing coercion from persuasion, and underscores the importance of owning your audience for genuine engagement. He also reveals methods to recognize distractions and implement strategies like time boxing to enhance productivity. Get ready to rethink how you capture attention!
