Creator Science
Jay Clouse
Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.It's growth for creators, down to a science.
Episodes
Mentioned books
4 snips
Oct 3, 2023 • 46min
#166: Taylor Lorenz – Investigating The Untold Story of Fame, Influence, and Power On The Internet.
Taylor Lorenz, a technology columnist for The Washington Post and author of "Extremely Online," discusses the evolution of fame and influence in the digital realm. She reveals the origins of influencer culture and reflects on the rise and fall of platforms like Vine. Lorenz emphasizes the pivotal decisions made by YouTube that shaped content creation, while highlighting the often-overlooked contributions of women in the field. The conversation dives into creator economics, collaboration dynamics, and the emotional toll of navigating online fame.
45 snips
Sep 28, 2023 • 51min
BONUS: Creator Economy Predictions with John Lee Dumas
John Lee Dumas, founder of the Entrepreneurs on Fire podcast with over 150 million downloads, joins for a discussion on the future of the creator economy in 2024. They explore the potential of AI in content creation, including innovative concepts like 'Dead Legends' for virtual engagements. The conversation also delves into navigating video podcasting successfully, and whether traditional book publishing remains relevant in a fast-paced digital world. Dumas emphasizes the importance of originality in content, alongside the benefits of consistent podcasting for growth.
Sep 26, 2023 • 25min
#165: Announcing one of the biggest projects I’ve ever done.
Discover the exciting launch of an innovative syndicate connecting creators to investment opportunities in companies they love. Learn the essentials of investing and the concept of syndicates in venture capital. The discussion dives into the importance of memberships for creators and shares personal insights on transitioning to a creator lifestyle. It also explores private market investments and the criteria for becoming an accredited investor, making this a must-listen for anyone looking to blend creativity with financial savvy.
23 snips
Sep 19, 2023 • 58min
[GREATEST HITS] #114: Miss Excel – Engineering virality and earning more than $100,000 in a single day
Kat Norton, known as Miss Excel, is a Microsoft Excel expert and a social media sensation who teaches Excel through fun content. She shares her inspiring journey from self-doubt to TikTok success, discussing how she overcame fears to create viral videos. Kat reveals her business acumen, including earning over $100,000 in just a day. The conversation dives into the importance of positive energy, embracing 'messy action,' and balancing authenticity with strategy to connect with audiences effectively.
82 snips
Sep 12, 2023 • 38min
#164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard)
Jon Youshaei, a former YouTube employee turned successful creator, shares his secrets for explosive growth, having racked up 260 million views in just a year. He reveals the overlooked '1st Frame rule' for captivating audiences and discusses innovative video packaging strategies. Jon emphasizes the benefits of starting with Shorts and offers insights into converting that audience to longer content. He also highlights how age can be a unique advantage in the ever-evolving YouTube landscape.
16 snips
Sep 5, 2023 • 1h 4min
#163: David Moldawer — Diving deep into book publishing with an industry insider
David Moldawer, an independent writer and editor with experience at Penguin and Amazon, dives into the intricacies of book publishing. He discusses who should write, when, and why. Listeners will learn about the publishing landscape, including advances, royalties, and the auction process. Moldawer sheds light on the balance between mainstream and indie publishing, and how authors can navigate market dynamics. He also reveals the motivations behind book purchases, emphasizing the importance of authenticity and unique perspectives.
81 snips
Aug 29, 2023 • 34min
#162: George Blackman – How to script your videos like Ali Abdaal and Ed from Film Booth.
George Blackman, a talented YouTube scriptwriter, shares insights from his work with notable figures like Ali Abdaal and Ed from Film Booth. He emphasizes the crucial role of scripting in engaging audiences and reveals a unique four-hat writing process to enhance video quality. Learn how to start your videos effectively and avoid common mistakes that can derail your message. George also discusses the importance of a compelling Call to Action, ensuring viewers are not just entertained but motivated to engage further.
29 snips
Aug 22, 2023 • 1h 25min
#161: Ask Creator Science – when to change strategy, my issue with the term “solopreneur,” dealing with trolls, and a lot more
Dive into a lively Q&A where listeners' burning questions shape the discussion. Topics range from the dilemmas of creative strategy to the challenges of dealing with online trolls. The importance of collaboration over solitary 'solopreneurship' is emphasized, promoting delegation for growth. Gain insights into content creation tactics, including transforming lengthy pieces into bite-sized social media gems. Explore the delicate balance of audience engagement and the essence of maintaining authenticity in the ever-evolving creator economy.
21 snips
Aug 15, 2023 • 55min
#160: Tori Dunlap – A transparent look at writing a New York Times best-selling book. The process, numbers, and lessons learned.
Tori Dunlap, founder of Her First $100k and New York Times bestselling author, shares her inspiring journey towards financial empowerment for women. She candidly discusses her experience in writing and selling her book, Financial Feminist, and the realities of the publishing process. Listeners gain insights into crafting book proposals, navigating literary deals, and the emotional aspects of launching a bestseller. Tori also highlights the importance of community support and innovative marketing strategies in achieving book launch success.
7 snips
Aug 8, 2023 • 24min
#159: Nuseir Yassin – The price of growing Nas Daily to 12 million subscribers
Nuseir Yassin, creator of the popular YouTube channel Nas Daily, shares his inspiring journey of amassing 12 million subscribers. He discusses the hidden costs of success, highlighting personal sacrifices and the emotional toll of relentless ambition. Nuseir emphasizes the need to listen to your inner voice and balance work with personal relationships. He also explores the 'Sniper vs Machine Gun' creator philosophy and reflects on transitioning from chasing attention to prioritizing sustainable profitability in his creative ventures.
