Creator Science

In this engaging discussion, Justin Welsh—an entrepreneur and digital creator—shares his journey from burnout to thriving as a solopreneur. He reveals how he leveraged LinkedIn to build a strong online presence before expanding to Twitter and email. Justin likens business to a game focused on creating value and emphasizes the importance of authenticity in engagement. Discover practical tips for optimizing your LinkedIn profile, crafting compelling headlines, and effectively navigating social media expansion—all of which have contributed to his impressive success.

Kevin Espiritu, the founder and CEO of Epic Gardening, reveals his journey turning a simple blog into a thriving video media company with millions of views. He discusses the entrepreneurial mindset that drives his success and the untapped opportunities in traditional industries. Kevin contrasts the dynamics of short-form and long-form content, emphasizing the importance of creating engaging material that resonates with audiences. He also reflects on strategic investments in physical products and the complexities of team dynamics in growing a creative business.

Chenell Basilio, the brains behind the Growth In Reverse newsletter, dives into the strategies that help creators grow their subscribers to over 50,000. She shares fascinating patterns from her research on successful newsletter operators. Listeners will discover effective organic growth tactics and the shift from creative work to a business mindset. Chenell also discusses innovative marketing strategies, including grassroots efforts and collaboration, that can supercharge subscriber engagement. Her insights are invaluable for anyone looking to elevate their newsletter game!

Justin Moore, a sponsorship coach with over $3M in earned revenue and founder of Creator Wizard, shares his insights on designing the perfect offer ladder for creators. He discusses tiered pricing models and the strategic restructuring of coaching programs. Justin emphasizes the significance of post-purchase support and effective team management for scaling coaching services. The conversation highlights unique pricing strategies and the importance of targeting intermediate creators while fostering engagement through webinars and creative content.

In this engaging conversation, Matt McGarry, the owner of Growletter, shares his mastery of email acquisition strategies that have fueled significant growth for top newsletters like The Hustle and Codie Sanchez. He breaks down how paid acquisition works, what costs to expect, and how to run a successful email campaign. Matt also highlights the balance between engaging newsletters and lead magnets, the nuances of Meta advertising, and innovative AI tools for creators. Whether you’re just starting or looking to scale, his insights are invaluable.

Bari Baumgardner, founder of SAGE Events, shares her vast expertise in event planning, having worked with titans like Tony Robbins. She reveals key strategies for crafting the ideal three-day event, whether in-person or virtual. Listeners will learn about budgeting essentials, ways to generate revenue beyond ticket sales, and the importance of audience engagement. Bari emphasizes the significance of clear objectives and effective planning, ensuring that each event not only captivates but also converts attendees into committed participants.

Guy Raz, an acclaimed podcaster and producer behind hits like How I Built This, shares deep insights gleaned from interviewing creative giants. He discusses the significant role of authenticity in celebrity interactions and how even icons face imposter syndrome. Raz emphasizes that high-performing artists and entrepreneurs are similar, both thriving on language and effective communication. He explores the fine balance between ambition and the heavy costs of success, and how luck intertwines with hard work on the road to greatness.

A big transformation is happening as the podcast transitions to a new name! The speaker shares insights into the challenges of rebranding, emphasizing the need for a unified brand identity. They discuss the emotional hurdles faced during this journey, while highlighting the potential for increased impact and audience reach. A personal reflection on the rebranding process is offered, along with a call for listener feedback and hints at exciting upcoming content about influential films.

Codie Sanchez, a former journalist turned investor and founder of Contrarian Thinking, shares her journey in growing an impressive social media presence. She discusses unconventional strategies for newsletter growth through TikTok, Twitter, and Instagram. Codie emphasizes the importance of critical thinking and passion in content creation. She also elaborates on her unique approach to audience engagement, explaining why the typical Substack model may not be ideal. Listeners will find her insights on monetization and community building particularly valuable.

Sean Cannell, founder of Think Media and author of YouTube Secrets, shares his immense knowledge of the changing YouTube landscape. He discusses the types of videos thriving in 2023 and the crucial metrics every creator should monitor. Cannell reveals his 'Perfect Video' recipe and dives into leveraging YouTube's recommendation system for greater visibility. He also outlines the rising opportunities for creators on social media platforms like Twitter and stresses the importance of connecting with audience interests to stand out in a crowded space.