Creator Science #150: Jamie Rawsthorne – How to steal an idea (and get millions of views)
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May 30, 2023 Jamie Rawsthorne, former half of the Zac and Jay YouTube show and advisor to brands like Codie Sanchez, shares insights on navigating YouTube's evolving landscape. He discusses how YouTube has shifted towards long-form content and the importance of engagement in thumbnails and titles. Jamie reveals ethical ways to borrow ideas, strategies for blending entertainment with business, and the significance of building an email list for monetization. He also addresses the challenges of burnout in content creation, emphasizing quality over quantity.
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Bog Snorkeling Success
- Zac and Jay's first video on bog snorkeling got 400,000 views in the first month and now has 1.4 million.
- This video, inspired by Yes Theory's abandoned town video, catalyzed their channel's growth.
Focus on Quality Content
- YouTube is rewarding higher-quality content and watch time more than subscriber count.
- New creators can go viral quickly, but experienced entrepreneurs with resources have an advantage.
Algorithm and Innovation
- The algorithm's emphasis on watch time can stifle innovation in higher-production videos.
- Creators may stick to proven formats, hindering experimentation with new ideas.