Creator Science

#150: Jamie Rawsthorne – How to steal an idea (and get millions of views)

May 30, 2023

Jamie Rawsthorne, former half of the Zac and Jay YouTube show and advisor to brands like Codie Sanchez, shares insights on navigating YouTube's evolving landscape. He discusses how YouTube has shifted towards long-form content and the importance of engagement in thumbnails and titles. Jamie reveals ethical ways to borrow ideas, strategies for blending entertainment with business, and the significance of building an email list for monetization. He also addresses the challenges of burnout in content creation, emphasizing quality over quantity.

32:52

Creator website

Episode guests

Jamie Rawsthorne

Highlights

AI Chapters

Episode notes

The Spectrum Between Entertainment and Education in Content Creation

03:22

Three Ways to Think About Video Title Extrapolation

00:36

Intro

3min

Navigating YouTube's Content Evolution

13min

Blending Entertainment with Business in Video Content Creation

5min

Strategies for YouTube Podcast Growth

9min

Navigating Entrepreneurial Challenges and the Role of Video Content

3min

Navigating Burnout in Content Creation: The Balance Between Quality and Quantity

2min

WATCH

▶️ Watch this episode on YouTube

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EPISODE DESCRIPTION

Jamie Rawsthorne is formerly half of the Zac and Jay show and is a current Youtube advisor to clients like Codie Sanchez and Morning Brew.

In 2018, Zac and Jay posted "We Entered the World’s Strangest Sport," a video where they take part in the age-old Welsh tradition of bog snorkeling. That video was the catalyst for the channel's explosion, becoming one of the fastest-growing channels on YouTube.

Jamie helped grow the Zac and Jay show to 900,000 subscribers…and then he left.

So in this episode, you’ll learn