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EPISODE DESCRIPTION

Jamie Rawsthorne is formerly half of the Zac and Jay show and is a current Youtube advisor to clients like Codie Sanchez and Morning Brew.

In 2018, Zac and Jay posted "We Entered the World’s Strangest Sport," a video where they take part in the age-old Welsh tradition of bog snorkeling. That video was the catalyst for the channel's explosion, becoming one of the fastest-growing channels on YouTube.

Jamie helped grow the Zac and Jay show to 900,000 subscribers…and then he left.

So in this episode, you’ll learn

• What’s working on YouTube today
• Where YouTube is headed
• How YouTubers can monetize their channel
• And how to steal ideas for your own channel

Full transcript and show notes

Follow Jamie on Twitter / Website

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TIMESTAMPS

00:00 - Steal Like a YouTuber

01:46 - How YouTube Has Changed Since 2018

04:11 - Does the Algorithm Hurt Innovation?

07:31 - How to Steal Videos Ethically

09:50 - How to Evaluate Video Performance

11:15 - Don’t Overthink Thumbnails

14:05 - Is YouTube TOO Optimized?

14:56 - Our Lovely Sponsor Uscreen

16:23 - Entertainment YouTube VS Education YouTube

17:43 - The Truth About YouTube Podcasts

19:46 - Monetization and Your Relationship with Your Audience

23:52 - All YouTubers NEED an Email List

27:05 - Dealing With Burnout

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