Creator Science

[GREATEST HITS] #109: Justin Welsh – How a LinkedIn legend expanded into Twitter and Email

May 16, 2023

In this engaging discussion, Justin Welsh—an entrepreneur and digital creator—shares his journey from burnout to thriving as a solopreneur. He reveals how he leveraged LinkedIn to build a strong online presence before expanding to Twitter and email. Justin likens business to a game focused on creating value and emphasizes the importance of authenticity in engagement. Discover practical tips for optimizing your LinkedIn profile, crafting compelling headlines, and effectively navigating social media expansion—all of which have contributed to his impressive success.

01:02:17

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Episode guests

Justin Welsh

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Quick takeaways

Justin Welsh transitioned from startup executive to successful solo creator by leveraging his sales and communication skills.

Building engagement on LinkedIn and Twitter requires a clean profile and consistent messaging for audience trust.

Expanding into new platforms should focus on awareness, trust-building, and community building before monetization.

Utilizing existing audience from one platform to grow on another can effectively expand reach and facilitate growth on multiple platforms.

Deep dives

The Power of Psychological Triggers in Marketing

In a recent episode, the podcast delves into the utilization of psychological triggers in marketing. It explains how combining psychology with marketing and communication can be a potent force, acting as a superpower.

Building a Flywheel of LinkedIn Engagement: Profile, Consistency, and Focus

01:41

The Importance of Niche in Platform Success

03:42

Success Comes from Focusing on Business, Not Coolness

02:12

Wish he hired a VA earlier -> Zirtual

00:54

Intro

3min

From Solopreneur to Social Media Success

14min

Understanding Engagement: The Game of Creating Value

5min

Building a Strong Online Profile

14min

Mastering Social Media Expansion

6min

Leveraging LinkedIn for Twitter Growth

22min

Practical Insights on Content Creation and Monetization

3min

WATCH

▶️ Watch this episode on YouTube

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EPISODE DESCRIPTION

Over the last decade, Justin Welsh has helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital. Then, in 2019, he burned out.

Now he runs a boutique advisory firm for entrepreneurs and creates digital products for creators. He has 150,000 followers on Twitter, 250,000 followers on LinkedIn, more than 35,000 subscribers to his email newsletter, and has earned more than $2M as a solo creator.

In this episode, we talk about his approach to LinkedIn, when he decided it was time to expand to new platforms, why business can be thought of as a game, and why being Autodidactic has helped him grow quickly.

Full transcript and show notes

Learn more about Justin Welsh

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Follow Justin Welsh on Twitter / LinkedIn

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TIMESTAMPS

00:00 - Opening

00:13 - Catch up

00:48 - Today’s Guest

01:16 - Justin Welsh by the numbers

01:42 - Beginnings of Justin’s writing career