Creator Science

[GREATEST HITS] #109: Justin Welsh – How a LinkedIn legend expanded into Twitter and Email

May 16, 2023

01:02:17

Creator website

Episode guests

Justin Welsh

AI Summary

Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Justin Welsh transitioned from startup executive to successful solo creator by leveraging his sales and communication skills.

Building engagement on LinkedIn and Twitter requires a clean profile and consistent messaging for audience trust.

Expanding into new platforms should focus on awareness, trust-building, and community building before monetization.

Utilizing existing audience from one platform to grow on another can effectively expand reach and facilitate growth on multiple platforms.

Deep dives

The Power of Psychological Triggers in Marketing

In a recent episode, the podcast delves into the utilization of psychological triggers in marketing. It explains how combining psychology with marketing and communication can be a potent force, acting as a superpower.

Building a Flywheel of LinkedIn Engagement: Profile, Consistency, and Focus

01:41

The Importance of Niche in Platform Success

03:42

Effectively Driving Traffic from Social Media to Your Own Platform

03:18

Success Comes from Focusing on Business, Not Coolness

02:12

Introduction

3min

Justin's Story: A Solopreneur Slash Creator

2min

How Justin Decided It Was Time to Expand to New Platforms

2min

How to Set Expectations on LinkedIn

3min

The North Star of My Business

3min

How to Be Cool on Twitter

2min

How to Be a Successful Writer on LinkedIn

2min

How to Play the Game of LinkedIn

3min

How to Build a Flywheel of LinkedIn Engagement

3min

10.

How to Write a Good Headline

2min

11.

LinkedIn: A Creator's Dream

2min

12.

How to Build a Creator Funnel

3min

13.

How to Get People to Follow Your Work on LinkedIn

3min

14.

How to Deconstruct Your Journey to Becoming a Creator

3min

15.

How to Transform Your LinkedIn Success to Twitter and Email

4min

16.

How to Transform Your Twitter Success to LinkedIn

2min

17.

How to Grow Your Twitter Profile With LinkedIn

2min

18.

How to Grow an Email Newsletter

2min

19.

How to Be a Successful Creator

5min

20.

How to Be a Successful Blogger

5min

21.

How to Be a Successful Creator on Twitter

4min

22.

How to Put Off Investing Money for So Long

3min

23.

How to Connect With Potential Collaborators

2min

24.

How to Make Money From Your Videos With YouScreen

3min

WATCH

▶️ Watch this episode on YouTube

***

EPISODE DESCRIPTION

Over the last decade, Justin Welsh has helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital. Then, in 2019, he burned out.

Now he runs a boutique advisory firm for entrepreneurs and creates digital products for creators. He has 150,000 followers on Twitter, 250,000 followers on LinkedIn, more than 35,000 subscribers to his email newsletter, and has earned more than $2M as a solo creator.

In this episode, we talk about his approach to LinkedIn, when he decided it was time to expand to new platforms, why business can be thought of as a game, and why being Autodidactic has helped him grow quickly.

Full transcript and show notes

Learn more about Justin Welsh

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Follow Justin Welsh on Twitter / LinkedIn

***

TIMESTAMPS

00:00 - Opening

00:13 - Catch up

00:48 - Today’s Guest

01:16 - Justin Welsh by the numbers

01:42 - Beginnings of Justin’s writing career

03:50 - Justin experiences burnout

04:10 - What we learn in this episode

05:00 - Intro

05:18 - Early on people didn’t get it

06:04 - Is LinkedIn a practical place to start writing?

07:34 - Justin’s early experience writing

08:45 - Morning routine post blows up

10:08 - Justin’s starting expectations

11:51 - Is business a game?

17:47 - Record your own podcast with Riverside

19:44 - How to make a great LinkedIn Profile

21:55 - Crafting the perfect LinkedIn headline

25:30 - The Creator Funnel

28:14 - Do platforms suppress content with links?

31:30 - How should people emulate Justin today?

34:30 - Start your own community with Circle

35:41 - Justin’s approach to social media

37:33 - Using LinkedIn to grow on Twitter

40:08 - Using awareness channels to grow

41:15 - People get weird about sales funnels

42:35 - Where are creators falling short?

46:52 - What separates the 5% from the 1%?

47:48 - When do you decide to make something a product?

51:32 - Justin’s course structure and production

54:10 - Does Justin have a team behind him?

55:10 - Justin gets very real about burnout

56:55 - Justin’s approach to networking

59:55 - Reflection

***

RECOMMENDED NEXT EPISODE

→ #170: Justin Welsh Returns

***

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***

CONNECT

🐦 Connect on Twitter

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

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***

SAY THANKS

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Creator Science

[GREATEST HITS] #109: Justin Welsh – How a LinkedIn legend expanded into Twitter and Email

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Power of Psychological Triggers in Marketing

Justin Welsh's Journey: From Startup Executive to Solo Creator

Building Engagement on LinkedIn and Twitter

Expanding into New Platforms and Creating Ecosystems

Leveraging AI Technology in Productivity: Introduction to Notion AI

Optimizing Travel Plans with Priceline

Choosing a Platform Based on Personal Preference and Consistency

Using Existing Audience to Grow on Other Platforms

Building a Flywheel of LinkedIn Engagement: Profile, Consistency, and Focus

The Importance of Niche in Platform Success

Effectively Driving Traffic from Social Media to Your Own Platform

Success Comes from Focusing on Business, Not Coolness

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

Share
& Export

AI-powered
podcast player

Discover
highlights

Creator Science

[GREATEST HITS] #109: Justin Welsh – How a LinkedIn legend expanded into Twitter and Email

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Power of Psychological Triggers in Marketing

Justin Welsh's Journey: From Startup Executive to Solo Creator

Building Engagement on LinkedIn and Twitter

Expanding into New Platforms and Creating Ecosystems

Leveraging AI Technology in Productivity: Introduction to Notion AI

Optimizing Travel Plans with Priceline

Choosing a Platform Based on Personal Preference and Consistency

Using Existing Audience to Grow on Other Platforms

Building a Flywheel of LinkedIn Engagement: Profile, Consistency, and Focus

The Importance of Niche in Platform Success

Effectively Driving Traffic from Social Media to Your Own Platform

Success Comes from Focusing on Business, Not Coolness

Get the Snipdpodcast app

AI-poweredpodcast player

Discoverhighlights

Save anymoment

Share& Export

AI-poweredpodcast player

Discoverhighlights

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

Share
& Export

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podcast player

Discover
highlights