Creator Science [GREATEST HITS] #109: Justin Welsh – How a LinkedIn legend expanded into Twitter and Email
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May 16, 2023 In this engaging discussion, Justin Welsh—an entrepreneur and digital creator—shares his journey from burnout to thriving as a solopreneur. He reveals how he leveraged LinkedIn to build a strong online presence before expanding to Twitter and email. Justin likens business to a game focused on creating value and emphasizes the importance of authenticity in engagement. Discover practical tips for optimizing your LinkedIn profile, crafting compelling headlines, and effectively navigating social media expansion—all of which have contributed to his impressive success.
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Inspiration from Employee
- Justin Welsh was inspired by his employee, Kevin Dorsey, who was writing on LinkedIn and gaining attention.
- This observation led Justin to start writing on LinkedIn in 2018-2019, focusing on SaaS sales initially.
Set Expectations with Your Team
- Set clear expectations with your team and boss about your online presence.
- Highlight the value of writing for the company, like enhanced recruiting, and address concerns proactively.
Initial LinkedIn Experience
- Justin's initial LinkedIn posts received little engagement, similar to many creators' experiences.
- After studying successful writers and finding his own style, a post about morning routines went viral, boosting his visibility.
