#987

Mentioned in 22 episodes

Perennial seller

The Art of Making and Marketing Work that Lasts

Book • 2017

In 'Perennial Seller', Ryan Holiday explores the principles behind creating works that endure and thrive long after their initial release.

He argues that these 'perennial sellers' are not flukes but are built to last from the outset.

The book is divided into four parts: the creative process, positioning, marketing, and platform.

Holiday uses examples from various industries, including music, restaurants, and literature, to illustrate how creators can ensure their work remains relevant and continues to attract new customers over time.

He emphasizes the importance of a holistic approach to both the creation and marketing of the work, as well as the need for patience, dedication, and a strong platform of loyal supporters.

Mentioned by

Billy Oppenheimer

Mentioned in 22 episodes

Mentioned by

Jocko Willink

as a book exploring the art of creating and marketing enduring work.

394: Lessons from the Stoics. Discipline, Leadership, Life. With Ryan Holiday.

Mentioned by

Jay Clouse

when discussing Blinkist, a platform that summarizes books.

[GREATEST HITS] #109: Justin Welsh – How a LinkedIn legend expanded into Twitter and Email

Mentioned by

Ryan Holiday

as a book he wrote in 2017 about writing and publishing.

You Must Declutter Your Life | Ask Daily Stoic

Mentioned by

Ryan Holiday

as a book from his previous life in marketing and consulting.

The Stoic Formula For Timeless Success | Ryan Holiday

Mentioned by

Ryan Holiday

as one of his books about the concept of perennial sellers.

Unlocking Self-Discovery Through Shadow Work Journaling | Keila Shaheen

Mentioned by

Dave Asprey

as a book explaining what it takes to create a great book or work of art.

How to STOP Living in Fear and Find Your Purpose in Life | Ryan Holiday : 1236

Mentioned by

Tom Bilyeu

regarding the dangers of multitasking.

How to Create Golden Opportunities | Tom Bilyeu AMA (Archived Episode)

Mentioned by

Ryan Holiday

as a book exploring the creation of timeless and enduring work.

The Personal Is Universal | Short Stoic Lessons From All Of Ryan Holiday's Books

Recommended by

Joanna Penn

as a book about writing something that lasts.

Crafting Stories, Finding Readers And Selling Direct With Ines Johnson

Mentioned by

Ryan Holiday

as a book he wrote, discussing the importance of marketing and selling one's work.

Steven Pressfield on Creating Work That Lasts

Recommended by

Billy Oppenheimer

's uncle as a blueprint for high-level writing, influencing Billy's career path.

Ryan Holiday’s Researcher: Boring Work Writes Bestsellers

Mentioned by

Ryan Holiday

as a book where he discusses the importance of focusing on real tastemakers instead of fame.

This Is Demanded Of You | 5 Stoic Secrets From The Ultimate Man Of Principle (Cato The Younger)

Mentioned by

Jay Clouse

when discussing how he used Blinkist to revisit the book.

#151: Nathan Barry of ConvertKit — Acquiring SparkLoop and turning email into multiplayer mode with the Creator Network

Mentioned by

Ryan Holiday

when discussing his book on Stoicism.

When You’re Tired Of Life… | Ask DS

Mentioned by

Dave Asprey

as a book about writing a world-class book, highlighting the passion and effort involved.

Five Motivators That Fuel Peak Performance – Steven Kotler with Dave Asprey : 784

Mentioned by

Tom Bilyeu

when discussing the importance of focus in achieving success.

Immediate Action = Extraordinary Results | Tom Bilyeu AMA (Replay)

Mentioned by

Tom Bilyeu

, referencing a quote about doing multiple things at once.

Tom Bilyeu's 3 Steps to Spot and Seize Life-Changing Growth Opportunities

Mentioned by a listener as one of

Ryan Holiday

's books.

You Can’t Get Your Dawns Back | Ask DS

Mentioned by

Ryan Holiday

as a book discussing Stoicism.

It’s Ok To Break | Ask DS

Mentioned by

Andy J. Pizza

in relation to his work on Perennial Seller and fandom of Iron Maiden.

479 - The Easily Missed Key to Building Critical Mass

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