#1838
Mentioned in 23 episodes
Perennial seller
The Art of Making and Marketing Work that Lasts
Book • 2017
In 'Perennial Seller', Ryan Holiday explores the principles behind creating works that endure and thrive long after their initial release.
He argues that these 'perennial sellers' are not flukes but are built to last from the outset.
The book is divided into four parts: the creative process, positioning, marketing, and platform.
Holiday uses examples from various industries, including music, restaurants, and literature, to illustrate how creators can ensure their work remains relevant and continues to attract new customers over time.
He emphasizes the importance of a holistic approach to both the creation and marketing of the work, as well as the need for patience, dedication, and a strong platform of loyal supporters.
He argues that these 'perennial sellers' are not flukes but are built to last from the outset.
The book is divided into four parts: the creative process, positioning, marketing, and platform.
Holiday uses examples from various industries, including music, restaurants, and literature, to illustrate how creators can ensure their work remains relevant and continues to attract new customers over time.
He emphasizes the importance of a holistic approach to both the creation and marketing of the work, as well as the need for patience, dedication, and a strong platform of loyal supporters.
Mentioned by
Mentioned in 23 episodes
241 snips
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Mentioned by 
Tom Bilyeu in relation to the concept of focusing on a single, unifying theme in personal branding.
Tom Bilyeu in relation to the concept of focusing on a single, unifying theme in personal branding.
80 snips
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Mentioned by 
Ryan Holiday as a book he wrote, discussing the importance of marketing and selling one's work.
Ryan Holiday as a book he wrote, discussing the importance of marketing and selling one's work.
30 snips
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28 snips
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Mentioned by Ryan Holiday as a book where he discusses the importance of focusing on real tastemakers instead of fame.
Ryan Holiday as a book where he discusses the importance of focusing on real tastemakers instead of fame.
27 snips
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Mentioned by 
Dave Asprey as a book about writing a world-class book, highlighting the passion and effort involved.
Dave Asprey as a book about writing a world-class book, highlighting the passion and effort involved.
17 snips
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Mentioned by Tom Bilyeu in relation to a concept that haunts him regarding the inability to do two mutually exclusive things at once.
Tom Bilyeu in relation to a concept that haunts him regarding the inability to do two mutually exclusive things at once.
The STOIC SECRETS That Will Change Your Life FOR GOOD (Nobody Shares This!) | Ryan Holiday
