The Creator Network transforms email marketing into a multiplayer experience, allowing creators to grow their audience and earn money through recommendations.
Flywheels are essential for accelerating growth in creator businesses by streamlining activities and reinvesting earnings into productive areas.
ConvertKit plans to expand its capabilities, including a marketplace for products, enhanced multiplayer features, and a collaborative ecosystem for creators.
Deep dives
HubSpot's legendary inbound conference
HubSpot's annual inbound conference is renowned in the marketing space, and it's happening in Boston from September 5th to 8th, 2023. The conference will feature talks by creators like Andrew Huberman, Stephen Bartlett, Guy Ross, and Reese Witherspoon. Attendees can expect multiple stages with industry experts, covering topics from sales strategy to AI and innovation. With practical tips and networking opportunities, attendees will leave feeling motivated and informed. Tickets are selling fast, so visit inbound.com to secure your spot.
ConvertKit and the Creator Network
Nathan Berry, founder and CEO of ConvertKit, joins the Creator Science podcast to discuss the Creator Network and Sparkloop acquisition. The Creator Network is a shift in email marketing, transforming it into a multiplayer experience. It offers features like email recommendations, allowing creators to organically grow their audience and earn money by recommending other creators. ConvertKit's integration with Sparkloop further enhances its capabilities. Berry highlights the importance of flywheels in creator businesses, where optimized systems and investments can significantly boost growth. ConvertKit's goal is to be the best platform for creators to earn a living online.
Building a Flywheel as a Creator
Nathan Berry explains the concept of flywheels for creators. By aligning individual activities and making each rotation easier and more productive, creators can accelerate their growth. The flywheel approach involves streamlining activities like content creation, promotion, referral programs, and revenue generation. Berry emphasizes the importance of thinking like an investor and reinvesting earnings into productive areas. ConvertKit aims to foster the creator ethos and provide an open platform for creators to maximize their potential. The ultimate goal is to create a vibrant marketplace and community for creators.
Expanding the ConvertKit Ecosystem
Nathan Berry discusses the future plans for ConvertKit, including additional integrations and features. The company is considering a marketplace for products sold on ConvertKit Commerce, as well as expanding the capabilities of the ConvertKit API. Berry envisions a collaborative ecosystem where creators can easily share and sell their templates, automations, and other products. Additionally, ConvertKit is exploring ways to enhance the multiplayer aspect of email marketing, enabling creators to partner and grow together. The focus remains on helping creators earn a living and providing the best possible tools and resources.
The Bright Future of Email and ConvertKit
The episode concludes by affirming the bright future of email marketing and ConvertKit. Berry highlights the strong community aspects of ConvertKit and its commitment to open integration. With the Creator Network and ongoing developments, ConvertKit aims to empower creators and provide them with the tools and opportunities to thrive. The episode encourages listeners to explore the ConvertKit platform and join the vibrant community of creators within the ConvertKit ecosystem.
Nathan Barry is a creator, author, speaker, designer, and the founder of ConvertKit. ConvertKit powers the audiences for creators like Gretchen Rubin, Chris Guillebeau, Pat Flynn, Tim Ferriss, Carrie-Anne Moss, and Tim McGraw.
If you're not familiar with Nathan, he was a guest on episode number 96 of this show a little more than a year ago.
Nathan and I caught up about a month ago at CEX, the creator economy expo in Cleveland and there is some big news. ConvertKit acquired Sparkloop.