#151: Nathan Barry of ConvertKit — Acquiring SparkLoop and turning email into multiplayer mode with the Creator Network

19 snips

Jun 9, 2023

Nathan Barry, Founder and CEO of ConvertKit, delves into exciting developments following their acquisition of SparkLoop. He discusses how this will transform creator earnings and introduce the innovative Creator Network. The conversation highlights strategies for mutual promotion among creators to boost subscriber growth and personal engagement, while also exploring the potential of creating a marketplace within ConvertKit Commerce. Barry emphasizes the importance of collaboration and a flywheel model to enhance efficiency and foster supportive partnerships in the creator ecosystem.

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INSIGHT

Email's Multiplayer Mode

The ConvertKit Creator Network transforms email marketing into a multiplayer experience.
It enables creators to partner and grow together, unlike the traditional single-player approach.

ANECDOTE

Creator Network Example

James Clear, Sahil Bloom, Ryan Holiday, and Tim Ferriss use the Creator Network's recommendations feature.
They recommend each other's newsletters after someone subscribes.

ADVICE

Improving Subscriber Experience

Carefully consider the subscriber experience when using newsletter recommendations.
Avoid overwhelming subscribers with too many immediate emails; personalize and stagger welcome sequences.

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