In 'Perennial Seller', Ryan Holiday explores the principles behind creating works that endure and thrive long after their initial release. He argues that these 'perennial sellers' are not flukes but are built to last from the outset. The book is divided into four parts: the creative process, positioning, marketing, and platform. Holiday uses examples from various industries, including music, restaurants, and literature, to illustrate how creators can ensure their work remains relevant and continues to attract new customers over time. He emphasizes the importance of a holistic approach to both the creation and marketing of the work, as well as the need for patience, dedication, and a strong platform of loyal supporters[2][3][4].
In 'Linchpin: Are You Indispensable?', Seth Godin argues that the modern workplace has evolved beyond the traditional roles of management and labor. He introduces the concept of 'linchpins' – individuals who are indispensable to their organizations because they invent, lead, connect others, and create order out of chaos. Godin emphasizes the importance of creativity, passion, and art in one's work, suggesting that these qualities make an individual irreplaceable. The book encourages readers to stop being mere cogs in a machine and instead strive to become artists who bring unique value and meaning to their work and organizations.
In this book, Carol S. Dweck introduces the concept of two mindsets: the fixed mindset and the growth mindset. People with a fixed mindset believe their abilities are static, while those with a growth mindset believe their abilities can be developed through effort and learning. Dweck shows how these mindsets influence success in school, work, sports, and personal relationships. She also discusses how to adopt a deeper, truer growth mindset, and how this can transform individual and organizational cultures. The book emphasizes the importance of perseverance, learning from failures, and embracing challenges as key components of the growth mindset[1][2][5].
In 'Spark', John J. Ratey, M.D., explores the comprehensive connection between exercise and the brain, presenting research that proves exercise is a potent defense against conditions such as depression, ADD, addiction, aggression, menopause, and Alzheimer's. The book includes case studies, such as the revolutionary fitness program in Naperville, Illinois, which significantly improved science test scores among 19,000 students. Ratey explains how exercise physically remodels the brain for peak performance, reducing stress, lifting mood, fighting memory loss, and sharpening intellect. The book covers various chapters on stress, anxiety, depression, ADHD, addiction, hormonal changes, and aging, all highlighting the beneficial effects of exercise on mental and physical health.
In this new segment from our 24 hour Facebook Live, Impactathon. Tom and Impact Theory’s Associate Producer, Casey Elliot (IG:@caseyjeanell) dive deep into the allegories behind all of your favorite superheroes. From Superman to Wonder Woman, watch how Tom and Casey break down all of your childhood heroes!
Topics in this episode include:
* Superman’s relationship to finding your passion
* Why character fandom creates community
* How to leverage the ideology of Batman’s darkness to do good in your own life
* How to develop your own superpowers to use in everyday life
* Wonder Woman’s uniqueness as a superhero
* Leadership in Game of Thrones universe
* and more
[Original air date: 9-3-17].
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