

Tom Bilyeu's Mindset Playbook
Impact Theory
Your future self will thank you. Dive deep into the ideas that will improve every aspect of your life with Tom Bilyeu’s Mindset Playbook.Released exclusively from the Impact Theory archives, each episode tackles essential topics like mastering your mindset, optimizing your health, and building a thriving business. With guests like Andrew Huberman, Mel Robbins, and Dave Asprey, this show is packed with insights from the world’s top performers. Hosted by Tom Bilyeu, a prominent entrepreneur and co-founder of the billion-dollar company Quest Nutrition, this show explores the mental tactics, strategies, and habits that drive success. Tom Bilyeu’s Mindset Playbook is the ultimate podcast for anyone obsessed with self-improvement and relentless growth. It doesn’t matter who you are. What matters is who you want to be.
Episodes
Mentioned books

Nov 17, 2025 • 1h 2min
Jay Williams: Why It’s Time to Redefine the Comeback Story
In this insightful conversation, Jay Williams, a former NBA star turned ESPN analyst, dives deep into his transformative journey following a life-altering motorcycle accident. He discusses building a personal board for accountability, embracing vulnerability, and redefining what a comeback truly means. Jay emphasizes the importance of setting performance standards and cultivating relentless drive, driven by moments of being overlooked. He shares wisdom on how to leverage anger for growth and the shift from chasing monetary success to making a meaningful impact.

Nov 13, 2025 • 1h
Health Theory on Redefining A Wholesome Diet
Yemeni Mesa, a former Chief Sales Officer at Quest Nutrition and current president of KNOW Better Foods, dives into the fascinating world of the ketogenic diet. He explores how keto can enhance cognition and manage anxiety, delves into the misconceptions surrounding it, and offers insights on making low-carb meals affordable. Yemeni also shares the mission behind KNOW Better Foods, aimed at replacing high-carb products with healthier options. Plus, catch his tips on measuring ketosis and the best grain replacements for low-carb baking!

Nov 10, 2025 • 53min
Jim Kwik: How to Unlock Genius and Uncover Your Superpower
Jim Kwik, a memory and learning expert who triumphed over childhood brain injuries, shares profound insights on unlocking one's potential. He emphasizes the importance of motivation in learning and introduces his H-cube model of head, heart, and hands. Jim discusses modernizing education to focus on how to learn and cultivate self-awareness in others. He also reveals strategies for changing habits and adopting new identities using 'I am' statements, all while highlighting routines that support peak performance. Kwik's mission is to revolutionize personal education for billions.

4 snips
Nov 6, 2025 • 46min
Tom Bilyeu Q&A: Combating Laziness and Getting Silicon Valley’s Attention
Tom and Cindy dive into how to grab Silicon Valley's attention from afar, highlighting the importance of user traction over institutional funding. They discuss strategies to raise a million dollars effectively and the cognitive detriments of sleep deprivation. Tom reveals methods to combat laziness by shifting self-identity, while outlining a vision to create a modern narrative studio. Plus, he shares insights on content creation, the rise of empowering comic books, and his unexpected choice of drinks for weight control.

Nov 3, 2025 • 52min
Brendon Burchard: How to Become a High Performer
Brendon Burchard, a New York Times bestselling author and high-performance coach, explores performance habits and identity. He discusses transforming energy and the power of intentionality in high-stakes moments. Brendon differentiates obsession from passion and outlines why performance necessity drives excellence. He shares personal stories of overcoming challenges and emphasizes the importance of feedback. With practical steps for fostering a growth mindset, he encourages listeners to live intentionally and focus on what truly matters.

Oct 30, 2025 • 46min
Andrew Walshe: The Bleeding Edge of Human Optimization
Andrew Walshe, a performance scientist known for his groundbreaking work with Red Bull Stratos, dives into the world of human optimization. He reveals how training in extreme environments, like Patagonia, pushes elite athletes beyond their limits. Andy emphasizes the importance of self-mastery and the role of discomfort for growth. He shares insights on measuring creativity and the traits of high performers, including lifelong learning and self-kindness. The discussion also touches on the future of human augmentation and character training, painting a fascinating picture of performance evolution.

Oct 27, 2025 • 58min
Lewis Howes: What Makes A Real Man
What does it mean to be masculine? In his fascinating new book, best-selling author, speaker, and high-performance coach Lewis Howes asks this very question. Whether it’s the jock, the playboy, or the fighter, Lewis breaks down the different masks that men unknowingly wear to hide their authentic selves. Watch “The School of Greatness” host discuss masculinity, vulnerability, and authenticity in this eye-opening episode of Impact Theory with Tom Bilyeu. Buy the Mask of Masculinity Here: http://amzn.to/2yZ5sfT
Original air date: 10-31-17
SHOW NOTES
Tom and Lewis talk about masculine vulnerability and how a fight changed his life. [5:05]
Lewis shares when he discovered that he was wearing masks and how he learned to forgive. [11:26]
Lewis breaks down different types of masks and overcoming the fear of being perfect. [13:27]
Lewis talks about using masks to our advantage and knowing when it’s time to take it off. [17:07]
Tom and Lewis deconstruct the process that draws a line between masks and authenticity. [19:20]
Lewis reveals the question he used to start every conversation and what waits on the other side. [21:53]
Lewis describes practical steps that you can usedto identify and remove masks in your life. [26:13]
Tom and Lewis dive into the comfort of wearing masks and how they are created. [29:36]
Lewis gives society’s definition of a “real man” and being educated by powerful women. [34:13]
Lewis offers his definition of real masculinity and the basis of self-love. [37:56]
Lewis explains how he ranks priorities in his life. [40:05]
Lewis clarifies why he tailored a section for women in his book about masculinity. [43:25]
Tom and Lewis discuss connectivity at every level and creating meaningful conversation and change. [45:51]
Lewis reveals the three truths that are essential to creating your best life. [49:00]
Lewis defines the impact that he wants to have on the world. [51:18]
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Oct 23, 2025 • 55min
Tom Bilyeu Q&A: Mindset, Innovation, and Driving Website Traffic
Tom and Cindy tackle community questions, exploring how to instill a growth mindset in teens with relatable stories. They discuss the art of comparison, advising listeners to embrace it sparingly for inspiration. Entrepreneurs receive insights on driving traffic to their websites through content and problem-solving strategies. Tom identifies a shared trait among successful guests: a growth mindset. He also shares techniques to deflect negative energy and ways to merge passion with business skills for greater impact.

Oct 20, 2025 • 53min
Gary Vaynerchuk: Why Perspective Will Make or Break You
Gary Vaynerchuk, a four-time New York Times bestselling author and founder of VaynerMedia, shares his journey from a struggling immigrant to a successful entrepreneur. He discusses the importance of optimism, work ethic, and taking radical ownership of one’s choices. Gary stresses that trends can be spotted through listening and observational methods, while parenting values like kindness and perspective shape future generations. He emphasizes the power of creating an empathetic company culture, demonstrating that kindness and success can coexist.

Oct 16, 2025 • 1h 4min
Tom Bilyeu Q&A: Solidifying Identity, Thinking in Absolutes, and Philanthropy in Business
In a lively Q&A, Tom shares insights on blending philanthropy with business success, arguing they can coexist for a greater impact. He tackles the challenge of balancing two competing ideas to refine decision-making. Personal anecdotes reveal his passions beyond work, like reading and binge-watching movies. Tom also addresses common pitfalls, such as repeating mistakes, urging listeners to view them as identity gaps. Learn about sustainable value creation, the myth of passive income, and the importance of intentional downtime to prevent burnout.


