Creator Science

#152: Paddy Galloway – The most sought-after YouTube consultant on the planet

59 snips
Jun 13, 2023
Guest
Paddy Galloway
Paddy Galloway, a top YouTube strategist, has coached major creators like MrBeast and Jesser, focusing on pre-production for optimal video impact. He reveals the secrets behind great video ideas and emphasizes the importance of engaging titles and thumbnails. Paddy advocates for taking fewer, bigger swings instead of many small ones in content creation. He shares tips on brainstorming and developing title and thumbnail concepts that capture viewer interest and enhance video success.
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ADVICE

Pre-Production Focus

  • Prioritize idea generation and packaging (title/thumbnail).
  • Allocate significant time to pre-production, not just content creation.
INSIGHT

Video Idea Criteria

  • Great video ideas must excite the creator and be feasible.
  • Aim for broad appeal, engaging core, casual, and new viewers.
ADVICE

Clicks and Watches

  • Treat YouTube as a game of clicks and watches, prioritizing both.
  • Good thumbnails are crucial; they drive clicks even with average content.
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