Paddy Galloway is a leading YouTube strategist with over a decade of experience and 10 billion views under his belt. In this discussion, he reveals how any niche can go viral, emphasizing the importance of understanding your Total Addressable Market (TAM). He discusses the balance between maximizing views and staying true to your niche. Paddy also highlights essential elements of viral videos, like captivating titles and thumbnails, while encouraging creators to analyze their outlier content for better engagement.

WATCH▶️ Watch this episode on YouTube***EPISODE DESCRIPTIONPaddy Galloway is the most sought-after YouTube strategist in the world.He’s worked with clients like MrBeast, Jesser, Ryan Trahan, and Noah Kagan. All in all, his clients generate 750 Million views PER MONTH.And that’s because Paddy puts most of his focus where other people don’t: pre-production.So in this episode, you’ll learn: What makes a great video idea How to develop great titles and thumbnails Why it’s better to take a few BIG swings rather than a lot of small swings And why YOU should be spending more time in pre-production Full transcript and show notesPaddy's WebsiteFollow Paddy on Twitter / Instagram / YouTube***TIMESTAMPS00:00 - The Godfather of YouTube Strategy00:55 - Spend MORE Time In Pre-Production04:22 - What Makes a Great Video Idea?09:44 - Importance of Packaging11:44 - YouTube Title Best Practices14:25 - Thumbnail Best Practices16:48 - Using Text in Thumbnails18:17 - Action & Curiosity Loops in Thumbnails21:09 - How to Brainstorm Great Titles24:53 - Developing Multiple Thumbnail Concepts27:23 - Content Buckets29:51 - Why You Need to Take Bigger Swings ***RECOMMENDED NEXT EPISODE→ #167: Jenny Hoyos***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

Paddy Galloway, the most sought-after YouTube strategist, shares insights on creating great video ideas, developing titles and thumbnails, and the importance of spending more time in pre-production. He discusses the criteria for evaluating ideas and appealing to a wide audience, creating click-worthy thumbnails and titles, and the significance of content and design in thumbnails. Paddy also explores the process of generating different versions of titles and thumbnails, selecting the best video titles, and optimizing through feedback and data.

Paddy Galloway, an expert in YouTube editing for TV, discusses the rise of YouTube on TV and the importance of tailoring videos for this medium. They explore topics such as creating satisfying intros, the significance of custom music, and the impact of the first 30 seconds. They also discuss storytelling concepts, good vs. bad CTAs, and why certain content, like Avengers, wouldn't work on YouTube.

Paddy Galloway, a YouTube expert with over a decade of experience, shares his secrets for getting billions of views. Topics include the influence of the YouTube algorithm, transitioning to authentic connections with the audience, the journey to success, creating good content, work-life balance, personal growth, leaving a positive impact, and reflections on life decisions and gratitude.