Creator Science #209: Paddy Galloway – How he makes any niche go viral
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Sep 3, 2024 
Paddy Galloway, a world-renowned YouTube strategist with over 10 years of experience, discusses how to achieve viral success across any niche. He debunks the myth that smaller niches can't thrive, showcasing the potential for growth by overcoming limiting beliefs. Paddy shares strategies for targeting core, casual, and new audiences while maximizing views. He emphasizes the importance of effective video packaging, analyzing outlier videos, and avoiding overthinking in content creation to engage a wider audience and boost channel growth.
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Niche Viability Check
- Don't assume your niche is too small without checking.
- Analyze YouTube for existing successful channels in your niche to assess potential.
Calculating TAM
- Calculate Total Addressable Market (TAM) by analyzing top channels' viewership.
- Filter YouTube search results by video length and sort by most viewed to find benchmarks.
Noah Kagan's Expansion
- Noah Kagan's channel broadened from niche business topics to broader appeal content.
- This shift led to increased viewership by targeting a wider audience.