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Creator Science

#209: Paddy Galloway – How he makes any niche go viral

Sep 3, 2024
Paddy Galloway is a leading YouTube strategist with over a decade of experience and 10 billion views under his belt. In this discussion, he reveals how any niche can go viral, emphasizing the importance of understanding your Total Addressable Market (TAM). He discusses the balance between maximizing views and staying true to your niche. Paddy also highlights essential elements of viral videos, like captivating titles and thumbnails, while encouraging creators to analyze their outlier content for better engagement.
01:11:51

Episode guests

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Quick takeaways

  • Strategic thinking and understanding Total Addressable Market (TAM) can help creators unlock growth potential in seemingly narrow niches.
  • Integrating analytics and evaluating video performance metrics allows creators to refine their strategies and optimize audience engagement.

Deep dives

Building Efficient Systems for Creators

As creators scale their reach, managing the increasing complexity becomes a challenge that can detract from content creation. To combat this, robust organizational systems can streamline processes, allowing creators to focus on their core content. A prime example of this approach is the development of a workspace called CreatorHQ. This tool consolidates various data and workflow components into a single platform, enabling creators to produce more content and enhance their revenue potential.

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