Creator Science [GREATEST HITS] #152: Paddy Galloway – The most sought-after YouTube consultant on the planet
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Feb 9, 2024 
Paddy Galloway, the world's most sought-after YouTube strategist, has worked with top creators like MrBeast. He shares insights on the vital role of pre-production in crafting compelling videos. Listeners learn how to generate outstanding video ideas, develop irresistible titles, and design eye-catching thumbnails. Paddy emphasizes taking bold creative risks over safer, smaller ones to drive engagement. His advice is a goldmine for anyone looking to level up their YouTube game!
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Pre-Production Focus
- Prioritize idea generation and packaging (title/thumbnail) in your video creation process.
- Allocate significant time to these crucial pre-production steps.
Wide Appeal Ideas
- A great video idea appeals to a wide audience (core, casual, and new viewers).
- Consider if your core audience will like it and if it attracts new viewers.
Packaging is Key
- Think of YouTube as a game of clicks and watches; thumbnails drive clicks.
- Allocate sufficient time for thumbnail creation, as it significantly impacts video performance.