Evaluating Video Ideas: Criteria for Success

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EPISODE DESCRIPTION

Paddy Galloway is the most sought-after YouTube strategist in the world.

He’s worked with clients like MrBeast, Jesser, Ryan Trahan, and Noah Kagan. All in all, his clients generate 750 Million views PER MONTH.

And that’s because Paddy puts most of his focus where other people don’t: pre-production.

So in this episode, you’ll learn:

• What makes a great video idea
• How to develop great titles and thumbnails
• Why it’s better to take a few BIG swings rather than a lot of small swings
• And why YOU should be spending more time in pre-production

Full transcript and show notes

Paddy's Website

Follow Paddy on Twitter / Instagram / YouTube

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TIMESTAMPS

00:00 - The Godfather of YouTube Strategy

00:55 - Spend MORE Time In Pre-Production

04:22 - What Makes a Great Video Idea?

09:44 - Importance of Packaging

11:44 - YouTube Title Best Practices

14:25 - Thumbnail Best Practices

16:48 - Using Text in Thumbnails

18:17 - Action & Curiosity Loops in Thumbnails

21:09 - How to Brainstorm Great Titles

24:53 - Developing Multiple Thumbnail Concepts

27:23 - Content Buckets

29:51 - Why You Need to Take Bigger Swings 

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RECOMMENDED NEXT EPISODE

→ #167: Jenny Hoyos

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