Three tips for growing a subscription-based business: clear premise, longer billing cycles, fostering deeper connections.
Content creation may not be suitable for everyone, and not all creators may find success.
The importance of time allocation, balancing creative energy, and self-awareness for personal growth and success.
Deep dives
HubSpot's Annual Inbound Conference
HubSpot's annual inbound conference is a legendary event in the marketing space, featuring talks from renowned creators like Andrew Huberman, Stephen Bartlett, Guy Ross, and Reese Witherspoon. Attendees can expect multiple stages with industry experts, practical tips on sales strategy, AI, and innovation, and networking opportunities with leaders from innovative companies.
Question and Answer Episode
The podcast episode takes a different format, with the host answering questions from the audience instead of conducting a guest interview. The host discusses various topics, including scaling a membership community, the potential for exiting a creator business, separating personal brand from business brand, learning new skills, balancing creating and connecting, and more.
Growth Tips for Subscription-based Businesses
In response to a question, the podcast host shares three tips for growing a subscription-based business: having a clear premise for the product, minimizing churn by offering longer billing cycles, and ensuring the membership becomes a favorite space for the target audience to foster deeper connections and engagement.
The Challenge of Everyone Becoming a Creator
The podcast episode discusses the possibility of a future where everyone becomes a creator, but questions whether there would be enough attention and support to sustain all creators. It highlights that not everyone may be interested or suited for content creation and that it might remain a specialized career. The speaker acknowledges the importance of helping those who choose the creator path, but suggests that most people may not find success in this field.
Valuable Assets and Decision-making as a CEO
In this section of the podcast, the speaker explores the assets that hold the most value in their business, such as the email list and website. They also discuss the concept of hiring a replacement CEO and the decisions that the replacement would make, which helps identify important priorities and projects. The speaker emphasizes the significance of time allocation and the challenge of balancing creative energy in order to focus on high-impact tasks. They also touch on imposter syndrome and the importance of evidence and self-awareness for personal growth and success.
We're gonna do something a little bit different this week. In this episode, we're gonna slow down. We're gonna make this a little bit more casual, a little bit more of a hangout between me and you.
Instead of doing a guest interview as I typically do, I'm going to do a question and answer episode.
I'm going start with the questions that I got from members of The Lab, then I'm going to transition to Twitter, and then finally LinkedIn. I'm going to answer as many questions as I can before I lose steam.