#169: Ask Creator Science – What to create, when to focus on growth, and what I’m dismantling.
Oct 24, 2023
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Listeners dive into strategies for newsletter growth and content creation, exploring tools like ConvertKit and Substack. The importance of balancing personal passion with audience interests in mastering KPIs is highlighted. It also discusses when to prioritize growth over stabilization in creative ventures using farming metaphors. Building genuine audience relationships is emphasized for enhancing engagement. Finally, the challenges of expanding a digital presence while maintaining mental balance and creating effective content are explored.
Leverage recommendation features on platforms like ConvertKit, BeHive, or Substack to cost-effectively grow a weekly mindset newsletter.
Use Google Sheets to track revenue, costs, growth metrics, and other important KPIs when managing reporting across multiple platforms.
Focus on building momentum, leveraging signals of progress, and differentiating in courses as a creator while considering part-time employment for financial stability and more time to develop content.
Deep dives
Importance of Filling Your Sales Pipeline
To succeed in closing deals in the fourth quarter, it is crucial to fill your pipeline and nurture prospects. HubSpot Sales Hub offers easy-to-use all-in-one sales software, enabling sales teams to prospect smarter, grow revenue faster, and gain deeper customer insights. With its prospecting workspace, Sales Hub provides a cohesive view for reps to build customer relationships. The New Deal Management tool helps categorize and prioritize deals, accelerating revenue growth. Sales Hub is ideal for smart sales teams ready to achieve strong Q4 results.
Unlocking Earnings and Impact with Teachable
Teachable allows creators to create and sell online courses, coaching products, and digital dialed notes with ease. It offers a no-code platform that provides high-quality learning experiences, flexible payment options, and the power to grow earning potential. Creators can benefit from AI Hub, a collection of AI-powered tools recently introduced by Teachable. AI Hub simplifies launching digital products by generating quizzes, content summaries, and course outlines. Start creating transformative courses with Teachable. Sign up for free at teachable.com/JClaus.
Listener Q&A on Creator Science
In a recent episode of Creator Science, the host answers various questions from listeners. Steve Harris asks about the most cost-effective way to grow a weekly mindset newsletter, to which the host suggests leveraging recommendations features on platforms like ConvertKit, BeHive, or Substack. Another listener, Brian Koffsky, seeks advice on managing reporting across multiple platforms. The host recommends using Google Sheets to track revenue, costs, growth metrics, and other important KPIs. Furthermore, the host addresses questions on finding the balance between experimenting with topics and creating content that resonates with the audience and the ideal word count for the average reader. Finally, the host discusses the benefits of interviewing guests on a podcast, tailoring questions to serve the audience, and strategies for getting people to sign up for emails and subscriptions.
Building Momentum and Self-Awareness as a Creator
The host shares insights on growing as a creator and developing self-awareness. They emphasize the importance of building momentum and leveraging signals of progress, such as increased feedback or positive words from the audience. They also discuss the challenges of expanding to multiple platforms and offer advice to focus on saturation and leverage assets on one platform before expanding. The host addresses the benefits and opportunities of courses for creators, emphasizing the need for differentiation and uniqueness. Finally, the host explores the dilemma of dismantling and rebuilding processes in a business to foster growth and scalability.
Creating Authentic Sponsorship Relationships
The podcast episode discusses the importance of building genuine sponsorship relationships based on endorsement and personal experience. Unlike traditional sponsorships, where specific time frames are specified, the speaker aspires to create longer-term partnerships with few sponsors who offer products they genuinely use and love. This approach aims to prioritize endorsing products that align with the speaker's values and ensures a positive experience for both the sponsor and the audience.
Shifting from Time-for-Money to Digital Products
The episode highlights the speaker's transition from exchanging time for money to selling digital products. They emphasize the need for creators to have dedicated time to promote and build their brands, which may be challenging when constantly trading time for money. To overcome this, the speaker suggests considering part-time employment to provide financial stability and more time to develop content and build an audience. By focusing on creating content-based memberships and providing accessible educational resources, creators can generate revenue while helping their audience progress along their journey.
I took questions from a lot of different sources this week and will answer as many as I can.
I'm going to start with the questions that I got from readers of my newsletter, then I'll go to questions from The Lab, Twitter, LinkedIn, and Threads.
