Creator Science #171: Nir Eyal – Writing books, persuasion vs. coercion, and how to be indistractable
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Nov 14, 2023 
Nir Eyal, the author of "Hooked" and "Indistractable," shares insights on the intersection of psychology, tech, and business. He discusses the journey from creating habit-forming products to learning to manage distractions. Nir highlights ethical marketing by distinguishing coercion from persuasion, and underscores the importance of owning your audience for genuine engagement. He also reveals methods to recognize distractions and implement strategies like time boxing to enhance productivity. Get ready to rethink how you capture attention!
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Hooked's Self-Publishing Origin
- Nir Eyal initially self-published "Hooked" on KDP after compiling blog posts into a PDF.
- It gained popularity and positive reviews, leading to a traditional publishing deal with Penguin.
Writing from Need, Not Knowledge
- Nir Eyal's motivation for writing stems from personal need, not pre-existing expertise.
- He becomes an expert by exploring and researching his own problems, leading to unique insights.
Indistractable's Genesis
- Nir Eyal's "Indistractable" was born from his struggles with distraction amid the success of "Hooked".
- He wanted science-backed solutions, not just personal anecdotes, for managing distractions.
