Creator Science

#171: Nir Eyal – Writing books, persuasion vs. coercion, and how to be indistractable

Nov 14, 2023

58:01

Snipd AI

Nir Eyal, writer and consultant, discusses his journey as an author, habits, distractions, and capturing audience attention. He also dives into ethical behavior, adapting to platform rules, the impact of Chat GPT on content creation, and the importance of traction over distraction.

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Quick takeaways

Product design should focus on creating products that people use because they want to, not because they have to.

Understanding internal triggers, such as discomfort and emotional states, is crucial in overcoming distraction.

Content creators can become indistractable by mastering internal triggers, making time for traction, hacking back external triggers, and preventing distraction with pacts.

Deep dives

The Power of Sales Software

The new HubSpot sales hub offers customizable prospecting workspace, smart deal management suite, and AI powered apps to improve sales operation and pipeline management.

The Importance of Having Tools and Avoiding Distractions in Professional Work

01:22

Finding Joy in Writing: The Thrill of Creating and Learning

01:29

The Negative Effects of Coercion in Business

00:42

The Opposite of Distraction: Traction

01:21

Introduction

2min

Borrowing Consumer Habits and Introduction to Nier A.Y.

2min

The Journey of an Author: From Writing to Teaching and Consulting

18min

Determining Ethical Behavior and Unintended Consequences

5min

The Challenge of Adapting to Platform Rules

9min

The Impact of Chat GPT on Content Creation and the Importance of Video

2min

The Opposite of Distraction: Traction

17min

Nir Eyal is a writer, consultant, and teacher at the intersection of psychology, technology, and business. He's the author of two best-selling books. Hooked, How to Build Habit Forming Products (2014) and Indistractable, How to Control Your Attention and Choose Your Life (2019).

Previously, Nir cofounded and sold 2 tech companies since 2003 and was dubbed by the MIT Technology Review as "the prophet of habit-forming technology." He previously taught as a lecturer in marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

In this episode, you’ll learn: