#5001
Mentioned in 7 episodes
Hooked: How to Build Habit-Forming Products
Book • 2014
In 'Hooked: How to Build Habit-Forming Products,' Nir Eyal explains how the most successful products create habits in their users.
The book introduces the 4-step Hook Model: Trigger, Action, Variable Reward, and Investment.
Eyal discusses how these steps work together to form habits, making products an integral part of users' daily routines.
He also addresses the ethical considerations of creating habit-forming products and provides frameworks like the Manipulation Matrix to ensure that these products improve users' lives.
The book is invaluable for entrepreneurs, product designers, and anyone interested in understanding how to build products that users return to repeatedly.
The book introduces the 4-step Hook Model: Trigger, Action, Variable Reward, and Investment.
Eyal discusses how these steps work together to form habits, making products an integral part of users' daily routines.
He also addresses the ethical considerations of creating habit-forming products and provides frameworks like the Manipulation Matrix to ensure that these products improve users' lives.
The book is invaluable for entrepreneurs, product designers, and anyone interested in understanding how to build products that users return to repeatedly.
Mentioned by
Mentioned in 7 episodes
Mentioned by 
Jay Clouse as the author of two best-selling books on habit formation and attention management.
Jay Clouse as the author of two best-selling books on habit formation and attention management.
65 snips
#171: Nir Eyal – Writing books, persuasion vs. coercion, and how to be indistractable
Mentioned by 
Brett McKay as 
Nir Eyal 's previous book, connected to the current topic of distraction.
Brett McKay as Nir Eyal 's previous book, connected to the current topic of distraction.
59 snips
#553: How to Become Indistractable
Mentioned by the speaker as the author's previous best-selling book.
11 snips
Indistractable - Book Summary
Mentioned by the podcast host as a book they narrated, and Ryan Hoover contributed to it.
1602: How We Got Our First 2,000 Users Doing Things That Don't Scale by Ryan Hoover
Mentioned by the podcast host as a book co-contributed to by Ryan Hoover.
1507: Got a Startup Idea - Ask These Questions First by Ryan Hoover on Entrepreneurship & New Business Ideas
