Hooked: How to Build Habit-Forming Products

In 'Hooked: How to Build Habit-Forming Products,' Nir Eyal explains how the most successful products create habits in their users.

The book introduces the 4-step Hook Model: Trigger, Action, Variable Reward, and Investment.

Eyal discusses how these steps work together to form habits, making products an integral part of users' daily routines.

He also addresses the ethical considerations of creating habit-forming products and provides frameworks like the Manipulation Matrix to ensure that these products improve users' lives.

The book is invaluable for entrepreneurs, product designers, and anyone interested in understanding how to build products that users return to repeatedly.