

Is big tech addictive? Nir Eyal and I debate.
Distracted Daddy
- Nir Eyal realized he had a distraction problem when he ignored his daughter during daddy-daughter time.
- She asked him about superpowers, but he was too focused on his phone.
Traction vs. Distraction
- Distraction is defined as any action that pulls you away from what you intend to do.
- Traction, the opposite, pulls you towards your intended actions.
Indistractable, Not Addicted
- Tech companies understand our motivations, so we must learn to be indistractable.
- We're not puppets; we can moderate or stop using problematic products.








“How do successful companies create products people can’t put down?”
That’s the opening line of the description for Nir Eyal’s bestselling 2014 book Hooked: How to Build Habit-Forming Products. Hooked became a staple in Silicon Valley circles — it was even recommended to me when I started Vox — and Eyal became a celebrity.
Today, Silicon Valley’s skill at building habit-forming products is looked on more skeptically, to say the least. So I was interested to see him releasing a second book that seemed a hard reversal: Indistractable: How to Control Your Attention and Choose Your Life.
But Eyal doesn’t think big tech is addictive, and he sees the rhetoric of people who do — like me — as “ridiculous.” He believes the answer to digital distraction lies in individuals learning to exercise forethought and discipline, not demonizing companies that make products people love.
Eyal and I disagree quite a bit in this conversation. But it’s a disagreement worth having. Life is the sum total of what we pay attention to. Who is in control of that attention, and how we can wrest it back, is a central question of our age.
Book Recommendations:
Lost Connections: Why You’re Depressed and How to Find Hope by Johann Hari
Drive: The Surprising Truth About What Motivates Us by Daniel Pink
Moby Dick by Herman Melville
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