Drive: The Surprising Truth About What Motivates Us

In 'Drive: The Surprising Truth About What Motivates Us', Daniel Pink challenges traditional models of motivation that rely on rewards and punishments.

He argues that for tasks requiring cognitive skills, creativity, or higher-order thinking, intrinsic motivation is more effective.

Pink identifies three key elements of intrinsic motivation: autonomy (the desire to be self-directed), mastery (the urge to get better at something), and purpose (the desire to do something meaningful).

He suggests that businesses and individuals should focus on these elements to enhance performance and satisfaction, rather than relying on extrinsic motivators like money or recognition.