

GET IT DONE: How the Science of Motivation Can Help You Achieve Your Goals
30 snips May 12, 2022
Ayelet Fishbach, a professor at the University of Chicago Booth School of Business and author of "Get It Done," discusses the intricate science of motivation. She shares her unique framework for turning dreams into actionable goals, highlighting the importance of goal setting and emotional connections. Ayelet explores how intrinsic motivation and social surroundings influence our journey. With insights on overcoming mid-task motivation dips and the power of supportive relationships, she offers practical techniques for anyone looking to achieve their aspirations.
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Hanoi's Rat Massacre
- To illustrate ineffective incentives, Daniel Pink tells the story of Hanoi's rat bounty.
- Rat catchers exploited the system by releasing tail-less rats, worsening the plague.
Rewards Work, But...
- Ayelet Fishbach highlights that rewards effectively change behavior.
- However, rewarding the wrong behavior yields the wrong results.
Approach over Avoid
- Frame goals with an approach-oriented mindset, focusing on what to do, not what to avoid.
- Approach goals are more appealing and less likely to trigger reactance.