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GET IT DONE: How the Science of Motivation Can Help You Achieve Your Goals

The Next Big Idea

CHAPTER

Intro

This chapter explores the historical missteps of Paul Dumers in modernizing Hanoi, which triggered a rat infestation and plague outbreak due to flawed incentives. It transitions into a discussion on the critical role of selecting the right incentives for achieving personal goals, complemented by expert insights on motivation.

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