Enhancing Life Through Reading and Understanding Consumer Behavior

University of Chicago professor Ayelet Fishbach has spent the last two decades studying the science of motivation. She has developed a framework for turning idle ambition into forward-moving action. That framework is the subject of her new book, “Get It Done,” which our curators chose as one of the best non-fiction titles of the year. Today, one of those curators, Daniel Pink, chats with Ayelet about sure-fire techniques you can use to achieve your goals.

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