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Optimal Work Daily - Career, Productivity and Entrepreneurship
1602: How We Got Our First 2,000 Users Doing Things That Don't Scale by Ryan Hoover
Feb 18, 2025
Early-stage growth thrives on personal, hands-on efforts rather than automation. Engaging directly with users fosters strong connections that can propel a startup forward. The journey of transforming a small idea into a vibrant community highlights the significance of feedback and active engagement in product development. Creating meaningful relationships with early adopters not only clarifies needs but also lays the groundwork for sustainable growth.
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Quick takeaways
- Early-stage growth relies on unscalable efforts like direct user engagement and personalized onboarding to build strong community connections.
- Gathering feedback from initial users not only enhances the product but also fosters a sense of investment among early contributors.
Deep dives
User Acquisition Through Non-Scaling Efforts
Acquiring users is crucial for building a successful business, as a product without users is not sustainable. The initial strategy involved creating a simple email digest that showcased new products, which contributed to organic growth. By personally inviting early supporters and seed contributors, the community quickly expanded, leading to an initial base of interested users. This emphasis on early engagement laid the foundation for a strong and involved user community that would benefit the future of the product.
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