Building a Community Before the Product: A Unique User Acquisition Strategy

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com.

Episode 1602:

Early-stage growth isn’t about automation - it’s about hands-on, unscalable efforts that build real connections. By engaging directly with users, personally onboarding them, and fostering a strong community, startups can create lasting momentum. This approach proves that doing things that don’t scale can be the key to scaling later.

Read along with the original article(s) here: https://medium.com/@rrhoover/how-we-got-our-first-2-000-users-doing-things-that-dont-scale-9b3bb45d4b49

Quotes to ponder:

"One of the biggest lessons I’ve learned is that in the early days, you should do things that don’t scale."

"Instead of waiting for users to come to us, we went to them."

"Hand-holding early adopters helped us understand their needs and build something people truly wanted."

Learn more about your ad choices. Visit megaphone.fm/adchoices