2min chapter

Optimal Work Daily - Career, Productivity and Entrepreneurship cover image

1602: How We Got Our First 2,000 Users Doing Things That Don't Scale by Ryan Hoover

Optimal Work Daily - Career, Productivity and Entrepreneurship

CHAPTER

Building a Community Before the Product: A Unique User Acquisition Strategy

The chapter explores early user acquisition strategies for startups, focusing on the necessity of community building prior to product launch. The speaker shares the origin of Product Hunt's MVP as an email list and emphasizes direct engagement with founders and investors to drive initial growth.

00:00

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