Creator Science

#172: Behind the scenes – What I'm planning for 2024

Nov 21, 2023

55:53

Snipd AI

The host shares their behind-the-scenes plans for 2024, including goals, team strategy, content and product strategy, and sponsor strategy. They discuss the importance of increasing revenue and mind share, monetizing through brand partnerships, content strategy for audience growth, shifting focus to long-form writing, direct revenue and monetization strategy, diversifying income sources, and making structural changes for growth.

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Quick takeaways

Increasing revenue and mind share are the host's main goals for 2024.

Additions to the team, including the host's wife, will support the podcast's expansion.

Emphasis will be placed on long-form, solo episodes and experimentation in content creation.

Deep dives

Increase revenue and increase mind share

The host's main goals for 2024 are to increase revenue and increase mind share. Increasing revenue is important for creating more optionality and investment opportunities in the business. By generating direct revenue from audience transactions, there is more control and flexibility to say no to partnerships and projects that may not align with the brand. Increasing mind share involves positioning the podcast as the go-to educational resource for creators. The host aims to be the top recommendation when people discuss the best newsletters, YouTube channels, and podcasts for creators. Investment in the business will be prioritized to drive growth and expand the team.

Emphasizing Enduring Long-Form Work Over Short-Form Content

01:21

Maintaining Creative Control: Balancing AI Assistance with Personal Input

01:20

Introduction

4min

Two Big Goals: Increasing Revenue and Increasing Mind Share

2min

Monetizing Through Brand Partnerships

14min

Content Strategy and Audience Growth

5min

Shifting Focus to Building an Enduring Body of Work

3min

Direct Revenue and Monetization Strategy

3min

Diversifying Revenue Sources

19min

Reflections on making structural changes and focusing on growth

3min

In this solo episode, I will give you a little bit of behind the scenes of the business.

We're looking forward to 2024. This is a fantastic time of year for you to take advantage of how much the world slows down so you can find some clarity, organize your thoughts, and really start the year at a full sprint.

In this episode, I'm going to share with you my overall goals, my team strategy, my content strategy, my product strategy, and my sponsor strategy for 2024.

Full transcript and show notes

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