#172: Behind the scenes – What I'm planning for 2024
Nov 21, 2023
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Get a sneak peek into exciting plans for 2024! Discover the balance between rest and strategic growth for the creator community. Dive into a detailed product roadmap aiming for revenue enhancement and new digital offerings. Hear about the revamped approach to sponsorships, focusing on selective partnerships that reflect core values. Plus, the intriguing metaphor of pruning grapevines illustrates the importance of making tough decisions to boost growth. It's all about clarity and preparation for a successful year ahead!
Increasing revenue and mind share are the host's main goals for 2024.
Additions to the team, including the host's wife, will support the podcast's expansion.
Emphasis will be placed on long-form, solo episodes and experimentation in content creation.
Deep dives
Increase revenue and increase mind share
The host's main goals for 2024 are to increase revenue and increase mind share. Increasing revenue is important for creating more optionality and investment opportunities in the business. By generating direct revenue from audience transactions, there is more control and flexibility to say no to partnerships and projects that may not align with the brand. Increasing mind share involves positioning the podcast as the go-to educational resource for creators. The host aims to be the top recommendation when people discuss the best newsletters, YouTube channels, and podcasts for creators. Investment in the business will be prioritized to drive growth and expand the team.
Team strategy for 2024
The host plans to make important additions to the team in 2024. The most significant addition will be the host's wife, who will become a full-time partner, overseeing operations and contributing design expertise. Several other team members, including a video editor, a thumbnail designer, and an audio engineer, are already in place. Future hires may include a podcast producer, a short-form specialist for social media growth, an AI specialist to explore AI possibilities, and a development partner for a potential SaaS platform. The goal is to continue growing the team strategically to support the podcast's expansion.
Content strategy for 2024
The host plans to focus on long-form, solo episodes in addition to interviews in order to provide value to listeners. Experimentation will be emphasized, with a commitment to documenting and sharing the results of these experiments. YouTube will be a key platform for audience growth, as it has shown significant growth and audience engagement. The host also acknowledges the need to improve the pathway from YouTube to other platforms like email and podcasts. Additionally, there will be an increased focus on personal stories in short-form content, rather than creating separate short-form videos or courses.
Product strategy for 2024
The host is doubling down on memberships as the primary revenue source. The existing membership program, the lab, will be maintained and improved, while efforts will be made to diversify revenue outside of the lab. This may include the creation of a new product called Creator School, designed to guide and support creators at various stages of their journey. The goal is to provide comprehensive education and support, rather than offering one-off courses that may not be applicable to the majority of the audience. Additionally, a book is in the works as a future product to further serve and support creators.
Sponsor strategy for 2024
The host plans to take the lead on sponsorships, moving away from exclusive relationships to non-exclusive relationships. This will involve directly interfacing with sponsors and creating custom packages that align closely with the host's values and interests. The goal is to provide a better experience for sponsors and only endorse products and services that the host fully endorses and uses. Furthermore, the host aims to prioritize promoting their own products, such as Creator School, rather than relying solely on third-party sponsorships.
In this solo episode, I will give you a little bit of behind the scenes of the business.
We're looking forward to 2024. This is a fantastic time of year for you to take advantage of how much the world slows down so you can find some clarity, organize your thoughts, and really start the year at a full sprint.
In this episode, I'm going to share with you my overall goals, my team strategy, my content strategy, my product strategy, and my sponsor strategy for 2024.
