BONUS: How To Build an Audience From Scratch, Understanding Discovery and Relationship Platforms, Email vs Newsletters, Vertical Integration for Creators, and more
In this episode, the speaker discusses topics like building an audience from scratch, understanding discovery and relationship platforms, email versus newsletters, how to build a paid community, and vertical integration for creators. They also explore monetizing an audience through paid communities and highlight successful cohort-based and hybrid courses. The chapter also covers content consumption, exploring business models, and the challenges creators face.
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Quick takeaways
Building an audience from scratch and understanding discovery in relationship platforms.
The benefits of vertical integration for creators, such as increased control and higher profit margins.
Transitioning to long-form work and building a brand based on timeless and valuable insights.
Deep dives
Jay's experience with COVID and sharing the podcast episode
The speaker, Jay, shares some personal news about testing positive for COVID and being on bed rest. He mentions being featured on a podcast called the newsletter operator and expresses excitement about sharing the episode. The podcast episode is described as unique and densely packed with topics such as building an audience, understanding discovery and relationship platforms, email versus newsletters, building a paid community, vertical integration, and more.
Jay's role as a creator and founder of Creator Science
Jay describes himself as a creator and the founder of Creator Science, a media company that supports professional creators across various platforms. He emphasizes being both a practitioner and an educator in his role. He mentions having a newsletter, a podcast, and a YouTube channel with substantial subscriber counts and engagement rates. Additionally, he discusses his revenue streams, including a membership community called the lab, sponsorships, affiliates, digital products, services, and royalties.
Advice for becoming a full-time creator
Jay offers advice on how to become a full-time creator. He emphasizes choosing a subject that one is curious about and has some experience in. He suggests spending time researching and consuming information related to that subject, then publishing summaries or curated content as newsletters or other forms of communication. As one gains more knowledge and insight, Jay encourages sharing personal opinions and expertise to build a unique voice and brand. He also discusses where to focus on different platforms like Instagram Reels, YouTube Shorts, LinkedIn, and newsletters.
The importance of vertical integration for creators
The conversation touches upon the concept of vertical integration for creators. This involves owning and controlling various parts of the operational and supply chain aspects of a creator's business. Jay highlights the benefits of vertical integration, such as increased control, higher profit margins, and a better customer experience. He mentions examples of creators who have successfully implemented vertical integration, such as Sarah Renee Clark, who expanded her coloring books into physical products, and Kevin at Epic Gardening, who developed and sold his own gardening products.
Long-term goals and aspirations as a creator
Jay shares his long-term goals and aspirations as a creator. He envisions producing less frequent content but focusing on larger projects, such as writing books or in-depth essays. He expresses a desire to create timeless and enduring work that will be referenced over time. Jay highlights writers like Ben Thompson, Bob Lefsetz, and Paul Graham as inspirations for their ability to create well-articulated and enduring pieces of content. He sees himself transitioning to more long-form work and building a brand based on timeless and valuable insights.
For this week's episode, I was recently on the Newsletter Operator podcast hosted by Matt McGarry and Ryan Carr. Matt was actually a guest on this podcast back in episode 145.
This is one of the most unique and densely packed interviews that I've personally given, so they've graciously allowed me to share that episode with you here today.
We talk about how to build an audience from scratch, understanding discovery in relationship platforms, email versus newsletters, how to build a paid community, vertical integration for creators, and a whole lot more.