Creator Science BONUS: How To Build an Audience From Scratch, Understanding Discovery and Relationship Platforms, Email vs Newsletters, Vertical Integration for Creators, and more
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Oct 31, 2023 Discover the art of building an audience from scratch and understanding the nuances between emails and newsletters. Dive into the strategies for creating paid communities and uncover the potential revenue streams through membership models. Explore innovative approaches to newsletter communications and the advantages of vertical integration for creators. Learn about the financial dynamics of high-priced memberships and the importance of fostering long-term relationships. Gain insights into overcoming entrepreneurial challenges and crafting success in the creator economy.
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Building an Audience From Scratch
- Choose a subject you're curious about and research it deeply, even exploring past materials.
- Publish summaries of your learnings, then connect the dots and share original opinions.
Discovery vs. Relationship Platforms
- Focus on video-first platforms like Instagram Reels and YouTube Shorts or LinkedIn for writing.
- Leverage discovery platforms for initial attention, then transition to relationship platforms like email for long-term, owned distribution.
Email vs. Newsletters
- Email remains crucial for creators, offering a direct path to purchase.
- Use email not just for newsletters, but for segmented communication and targeted updates.