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Creator Science – Learn from today's top content creators

Latest episodes

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May 10, 2022 • 59min

#102: Tiago Forte – How Building a Second Brain went from public rant to thriving cohort-based course

Tiago Forte is the creator of Building a Second Brain. Tiago has spent more than 10 years researching and personally experimenting with a new way of organizing our digital lives and improving our productivity as creative professionals.The Building a Second Brain system is the result of thousands of hours spent teaching, speaking, coaching, and writing about Personal Knowledge Management.In this episode, we talk about Tiago’s interest in digital organization, how he came up with the name Building A Second Brain, the course and his email newsletter’s growth over time, and how listening to signals from the market guided him to write the book and start a YouTube channel.Follow Tiago Forte on TwitterFollow Tiago Forte on YouTubeLearn more about Building a Second BrainPre-order Building a Second Brain (book)Join the Creative Companion ClubSubscribe to Creative CompanionFollow Jay on TwitterFull transcript and show notes***RECOMMENDED NEXT EPISODE→ #78: Marie Poulin***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
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May 3, 2022 • 1h 6min

#101: Arvid Kahl – From SaaS founder to full-time creator

Arvid Kahl is the creator of The Bootstrapped Founder. The Bootstrapped Founder is the home of his Twitter course Find your Following, the books Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business and The Embedded Entrepreneur, which is an audience-driven book teaching you how to build an audience-driven business.Previously, Arvid was the co-founder of FeedbackPanda, an online teacher productivity SaaS company, with my partner Danielle Simpson. FeedbackPanda was sold to SureSwift Capital in 2019.In this episode, we talk about the start of FeedbackPanda, a speaking opportunity that opened up a new world for Arvid, the transition from founder to creator, his unconventional approach to Twitter, the difference between creating a course vs. books, and why he’s on a personal mission of Empowerment.Learn more about Arvid KahlFollow Arvid Kahl on TwitterTake Arvid's Twitter courseJoin the Creative Companion ClubSubscribe to Creative CompanionFollow Jay on TwitterFull transcript and show notes***RECOMMENDED NEXT EPISODE→ What's underneath brand building for creators***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
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Apr 28, 2022 • 1h 20min

[BONUS] Talking about my money story and the MOAT Method on the Danny Miranda Podcast

To continue to celebrate our 100th episode this week, I’m airing a second interview with yours truly this week.This interview came from the Danny Miranda Podcast, where I appeared as a guest just last week. I thought Danny did an excellent job of interviewing and asking questions that I’m not often asked. Since this episode covers a lot of new ground, especially in comparison to my interview earlier this week, I asked Danny if I could share it on my feed as well. And he was kind enough to oblige.In this interview, I talk about how to create unique messaging, my brand new framework for creators which I call the MOAT method, what it was like to work with Pat Flynn, how his voice has actually changed over the years, and much more.Watch this interview on YouTube(0:00) Intro(0:25) How Jay helped his dad plant trees(4:30) Why Jay's 1 year of journalism was his most impactful(6:43) Inverted pyramid (style of writing)(10:55) Turning blog posts into books(14:05) "Lifestyle of an author"(17:13) Timeless principles of creators (The MOAT Method)(22:43) Messaging as a creator(24:47) Working with Pat Flynn(30:02) The highs and lows of being a creator(35:12) Living on $24,000/year(38:00) How does it feel to look back on it?(39:50) Winning a negotiation(41:50) Origin of money story problem(43:20) How to get over the money story?(44:22) Jay's podcast changing his money story(46:54) Jay's silky smooth voice(51:20) Day-to-day energy levels(52:34) Work like a lion(54:23) Repurposing ideas(58:40) Cold emailing (The Rule of One Scroll)(1:03:13) Growth for podcasters and creators(1:11:24) Connecting with JayJoin the Creative Companion ClubSubscribe to Creative CompanionFollow Jay on Twitter***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
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Apr 26, 2022 • 1h 16min

#100: My Story and Reflecting on 100 Episodes of Creative Elements

This week marks the 100th episode of Creative Elements! That's 100 unique interviews (and 87 unique elements) in just over two years.In March of this year, 2022, the show crossed 1,000,000 all-time downloads! And it gets about 40,000 downloads each and every month. It’s been featured in Apple Podcasts, Stitcher, Pocket Casts, Castbox, Castro, and more.The success this show has had and continues to build is all because of YOU. You listening, supporting, and sharing the show. We have nearly 250 five-star reviews on Apple Podcasts and nearly 50 five-star reviews on Spotify! Over the last two years, a lot of listeners have asked to hear more of my story. For 100 episodes, I’ve put the spotlight on other creators. Those interviews have done a LOT to inform the decisions I’m making for my own creator business! And as a result, the last two years have been huge for the growth of my business.So in this episode, we talk about why I love podcasting, where the idea for Creative Elements came from, how I’m structuring my business today, some of the most memorable guests in the first 100 episodes, and a special surprise from YOU at the end.Join the Creative Companion ClubSubscribe to Creative CompanionFollow Jay on TwitterFull transcript and show notes***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
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Apr 19, 2022 • 1h 2min

#99: Amanda Natividad – Growing on Twitter and using her platform to lift up others

Amanda Natividad is VP of Marketing for audience research startup, SparkToro. She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.In this episode, we talk about Amanda’s path into marketing, her advice for growing your Twitter following, her new live talk show on YouTube called The Menu, and what she’s doing to encourage more inclusiveness online.Learn more about Amanda NatividadFollow Amanda Natividad on TwitterLearn more about SparkToroJoin the Creative Companion Club 🤫Subscribe to Creative CompanionFollow Jay on TwitterFull transcript and show notes***RECOMMENDED NEXT EPISODE→ #63: Jay Acunzo***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
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Apr 12, 2022 • 1h 8min

#98: Jay-Talking about Memberships with Jay Acunzo

Over the last month, Jay Acunzo and I have both launched our own membership programs. And while we were in the thick of designing and launching those programs, we thought it would be a good idea to record a podcast about it.This episode is part of “Jay Talking,” a series of conversations with my friend Jay Acunzo that are less of an interview, and more of a conversation between two creators in the trenches of building their businesses.Jay is an author, a speaker, and a showrunner. He started his career in marketing working with ESPN, Google and HubSpot. He hosts Unthinkable, a storytelling podcast about creative people who break from conventional thinking to make what matters most.In this episode of Jay Talking, we talk about how we structured our membership programs, the difference between creators following a Tesla vs. a Toyota model, the psychology of pricing a membership, how I presold access to the Creative Companion Club, and the uncertainties we didn’t let hold us back.👉 Join the Creative Companion ClubCheck out Jay Acunzo's websiteSubscribe to UnthinkableFollow Jay Acunzo on TwitterFollow Jay Clouse on TwitterFollow Creative Elements on InstagramFull transcript and show notes***RECOMMENDED NEXT EPISODE→ #81: Jay Acunzo***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
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Apr 5, 2022 • 59min

#97: Dickie Bush Returns! – Jumping ship from full-time job to full-time creator

Dickie Bush is the creator of Ship 30 for 30, a cohort-based course and community of people developing a writing habit in 30 days.He is passionate about providing writers and creators with the tools, resources, processes, and mindsets required to find points of leverage and achieve exponential growth—both personally and professionally.Since our first interview, Dickie has grown his Twitter following from 10,000 to more than 175,000 at the time of publishing. He's also now served 4,000 students through Ship 30 for 30.In this episode, we talk about Dickie’s wild year of growth, the evolution of the Ship 30 for 30 student experience, Dickie’s underrated growth technique, and why adding his new software product Typeshare is adding to their business Flywheel.Join Ship 30 for 30Follow Dickie Bush on TwitterJoin #Tweet100Join the Creative Companion Club 🤫Follow Jay on TwitterFollow Creative Elements on InstagramFull transcript and show notes***RECOMMENDED NEXT EPISODE→ #51: Dickie Bush***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
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Apr 4, 2022 • 55min

[REPLAY] #51: Dickie Bush – Building an audience, product, and community in less than one year

Dickie Bush is a macro investor and the creator of Ship 30 for 30, a community of writers developing a writing habit in 30 days.He is passionate about providing writers and creators with the tools, resources, processes, and mindsets required to find points of leverage and achieve exponential growth—both personally and professionally.In this episode we talk about Dickie’s humble newsletter beginnings, his experimentation with Twitter, the growth of Ship 30 for 30, and why listening to feedback loops has helped him turn the flywheel of growth so quickly.Join Ship 30 for 30Follow Dickie Bush on TwitterJoin #Tweet100Join the Creative Companion Club 🤫Follow Jay on TwitterFollow Creative Elements on InstagramFull transcript and show notes***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
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Mar 29, 2022 • 1h 5min

#96: Nathan Barry – from $150K/yr in ebooks to $30M in ARR with ConvertKit

Nathan Barry is a creator, author, speaker, designer, and the founder of ConvertKit. ConvertKit powers the audiences for creators like Gretchen Rubin, Chris Guillebeau, Pat Flynn, Tim Ferriss, Carrie-Anne Moss, and Tim McGraw.Prior to ConvertKit, Nathan made over $150,000 from self-published books in less than one year. His book Authority is still often referenced within the creator community.In this episode, we talk about Nathan’s wild year of selling ebooks, trends he’s seeing among creators today, a crucial business model decision every creator should make, and why his relentlessness helped make his decision to double down on ConvertKit look very smart in retrospect.Learn more about Nathan BarryFollow Nathan Barry on TwitterSubscribe to the Nathan Barry ShowStart a trial of ConvertKit (affiliate)ConvertKit metricsJoin the Creative Companion Club 🤫Follow Jay on TwitterFollow Creative Elements on InstagramFull transcript and show notes***RECOMMENDED NEXT EPISODE→ #151: Nathan Barry of Convertkit***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify
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Mar 22, 2022 • 1h 1min

#95: Josh Hall – from freelance web design to professional creator earning $300K/year

Josh Hall is a YouTuber, course creator, and web design coach specializing in WordPress and Divi. Josh helps people build and scale 6-figure, work-from-home web design businesses.He's created nine web design courses as well as a membership, Josh's Web Design Club. On his YouTube channel, he posts videos about the business of web design, the tools he uses, the video interviews of his podcast, and live stream Q&A sessions.In this episode, we talk about Josh’s evolution from underpricing clients to selling his agency, why he began creating on YouTube, how his first course launch netted nearly $10,000, and how one Opportunity to guest post on a blog ultimately led him down the path to professional creator.Learn more about Josh HallJosh Hall on YouTubeJoin the Creative Companion Club 🤫Follow Jay on TwitterFollow Creative Elements on InstagramFull transcript and show notes***RECOMMENDED NEXT EPISODE→ #78: Marie Poulin***WHEN YOU'RE READY📬 Creator Science Newsletter🚀 Get CreatorHQ (creator operating system)🧪 Join The Lab (private membership community)🧞‍♂️ Get a Personalized Offer***CONNECT🐦 Connect on Twitter📸 Connect on Instagram💼 Connect on LinkedIn📹 Subscribe on YouTube***SPONSORS💼 View all sponsors and offers***SAY THANKS💜 Leave a review on Apple Podcasts🟢 Leave a rating on Spotify

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