Creator Science
Jay Clouse
Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.It's growth for creators, down to a science.
Episodes
Mentioned books
29 snips
May 30, 2023 • 33min
#150: Jamie Rawsthorne – How to steal an idea (and get millions of views)
Jamie Rawsthorne, former half of the Zac and Jay YouTube show and advisor to brands like Codie Sanchez, shares insights on navigating YouTube's evolving landscape. He discusses how YouTube has shifted towards long-form content and the importance of engagement in thumbnails and titles. Jamie reveals ethical ways to borrow ideas, strategies for blending entertainment with business, and the significance of building an email list for monetization. He also addresses the challenges of burnout in content creation, emphasizing quality over quantity.
51 snips
May 23, 2023 • 60min
#149: Daniel Pink – How to write like a New York Times bestselling author
Join bestselling author Daniel Pink as he shares insights from his latest work, "The Power of Regret," revealing how analyzing 16,000 regrets can lead to personal growth. Discover why following your passion might be misguided and learn his unique rules for prolific writing. Pink discusses the importance of balancing effort with practicality, his disciplined writing routine, and how thorough research shapes compelling narratives. He also highlights the art of crafting effective book proposals that resonate with both readers and the market.
255 snips
May 16, 2023 • 1h 2min
[GREATEST HITS] #109: Justin Welsh – How a LinkedIn legend expanded into Twitter and Email
In this engaging discussion, Justin Welsh—an entrepreneur and digital creator—shares his journey from burnout to thriving as a solopreneur. He reveals how he leveraged LinkedIn to build a strong online presence before expanding to Twitter and email. Justin likens business to a game focused on creating value and emphasizes the importance of authenticity in engagement. Discover practical tips for optimizing your LinkedIn profile, crafting compelling headlines, and effectively navigating social media expansion—all of which have contributed to his impressive success.
43 snips
May 9, 2023 • 50min
#148: Kevin Espiritu – How Epic Gardening went from a blog to a video empire.
Kevin Espiritu, the founder and CEO of Epic Gardening, reveals his journey turning a simple blog into a thriving video media company with millions of views. He discusses the entrepreneurial mindset that drives his success and the untapped opportunities in traditional industries. Kevin contrasts the dynamics of short-form and long-form content, emphasizing the importance of creating engaging material that resonates with audiences. He also reflects on strategic investments in physical products and the complexities of team dynamics in growing a creative business.
106 snips
May 2, 2023 • 46min
#147: Chenell Basilio – How the best newsletter operators grow to 50K+ subscribers
Chenell Basilio, the brains behind the Growth In Reverse newsletter, dives into the strategies that help creators grow their subscribers to over 50,000. She shares fascinating patterns from her research on successful newsletter operators. Listeners will discover effective organic growth tactics and the shift from creative work to a business mindset. Chenell also discusses innovative marketing strategies, including grassroots efforts and collaboration, that can supercharge subscriber engagement. Her insights are invaluable for anyone looking to elevate their newsletter game!
6 snips
Apr 25, 2023 • 43min
#146: Justin Moore – Redesigning his perfect offer ladder
Justin Moore, a sponsorship coach with over $3M in earned revenue and founder of Creator Wizard, shares his insights on designing the perfect offer ladder for creators. He discusses tiered pricing models and the strategic restructuring of coaching programs. Justin emphasizes the significance of post-purchase support and effective team management for scaling coaching services. The conversation highlights unique pricing strategies and the importance of targeting intermediate creators while fostering engagement through webinars and creative content.
66 snips
Apr 18, 2023 • 50min
#145: Matt McGarry – The man behind email acquisition for The Hustle, Codie Sanchez, Sahil Bloom, and The Milk Road
In this engaging conversation, Matt McGarry, the owner of Growletter, shares his mastery of email acquisition strategies that have fueled significant growth for top newsletters like The Hustle and Codie Sanchez. He breaks down how paid acquisition works, what costs to expect, and how to run a successful email campaign. Matt also highlights the balance between engaging newsletters and lead magnets, the nuances of Meta advertising, and innovative AI tools for creators. Whether you’re just starting or looking to scale, his insights are invaluable.
Apr 11, 2023 • 1h 7min
#144: Bari Baumgardner – How to create the perfect 3-day event (IRL or virtually)
Bari Baumgardner, founder of SAGE Events, shares her vast expertise in event planning, having worked with titans like Tony Robbins. She reveals key strategies for crafting the ideal three-day event, whether in-person or virtual. Listeners will learn about budgeting essentials, ways to generate revenue beyond ticket sales, and the importance of audience engagement. Bari emphasizes the significance of clear objectives and effective planning, ensuring that each event not only captivates but also converts attendees into committed participants.
22 snips
Apr 4, 2023 • 51min
#143: Guy Raz – The host of How I Built This on what he’s learned from great creators.
Guy Raz, an acclaimed podcaster and producer behind hits like How I Built This, shares deep insights gleaned from interviewing creative giants. He discusses the significant role of authenticity in celebrity interactions and how even icons face imposter syndrome. Raz emphasizes that high-performing artists and entrepreneurs are similar, both thriving on language and effective communication. He explores the fine balance between ambition and the heavy costs of success, and how luck intertwines with hard work on the road to greatness.
Mar 28, 2023 • 30min
#142: Creative Elements is now Creator Science! Here’s why I’m rebranding.
A big transformation is happening as the podcast transitions to a new name! The speaker shares insights into the challenges of rebranding, emphasizing the need for a unified brand identity. They discuss the emotional hurdles faced during this journey, while highlighting the potential for increased impact and audience reach. A personal reflection on the rebranding process is offered, along with a call for listener feedback and hints at exciting upcoming content about influential films.
