Creator Science

#138: Chris Williamson – How his podcast exploded to 70 million downloads and 125 million views

Feb 21, 2023

Chris Williamson, a former club promoter and host of the successful Modern Wisdom podcast, shares his fascinating journey to amassing over 70 million downloads. He dives into the role of hype and clickbait in captivating audiences while stressing authentic communication. Chris discusses how his nightlife experience shaped his engagement strategies and why he prioritizes being a 'vibe architect.' With his commitment to producing three episodes weekly, he highlights the vital balance of preparation, rapport-building, and adapting to changes in the podcasting landscape.

59:58

Creator website

Episode guests

Chris Williamson

Highlights

AI Chapters

Episode notes

How to network like a pro

01:25

Joe Rogan's Show Prep

00:57

How to Make a Podcast: Tips from an Expert

00:50

Intro

2min

From Nightlife to Podcasting

9min

The Power of Hype: Creating Anticipation and Connection

3min

Elevating Podcast Production and Promotion Strategies

6min

Navigating Podcasting Challenges

20min

Boosting Podcast Production and Growth Strategies

16min

The Power of Consistency in Content Creation

2min

WATCH

▶️ Watch this episode on YouTube

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EPISODE DESCRIPTION

Chris Williamson is a former club promoter turned podcaster with his show Modern Wisdom.

In just a few years, Modern Wisdom has generated more than 70 MILLION downloads with interviews of guests like Jocko Willink, Dr. Andrew Huberman, and Ryan Holiday.

Not only that, but Chris has more than 700,000 subscribers on YouTube too. And while Chris started podcasting in 2018, things really accelerated for him in 2020.

In this episode, you’ll learn:

How Chris thinks about the role of HYPE and clickbait
Why Chris worries more about being a “vibe architect” than over-preparing for his interviews
The highest leverage activity he spends his time on to grow his show
How he thinks about the role of video in podcasting

Full transcript and show notes

Follow Chris on Instagram / Twitter / YouTube

Chris's Website / Podcast

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TIMESTAMPS

00:00 - How Did Chris Williamson Blow Up?

01:33 - Modern Wisdom Podcast Beginnings

04:52 - How Chris Avoids Burnout

08:16 - How Club Promoting Helps Creators

10:18 - Role of Hype and Clickbait in Content

16:16 - Logistics of In Person Episodes

18:10 - In Person VS Remote Interviews