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#138: Chris Williamson – How his podcast exploded to 70 million downloads and 125 million views

Creator Science

CHAPTER

The Power of Hype: Creating Anticipation and Connection

This chapter examines the concept of hype, discussing its potential both as a beneficial tool for audience engagement and a term often linked to insincerity. It highlights strategies for creating anticipation around content through compelling narratives and authentic communication to strengthen audience investment.

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